Eduardo Tolmasquim 💜's Linkedin Analytics

>> CO-FOUNDER and CTO Purple Metrics is the recurring branding measurement software for marketing teams to visualize the results of their brand. Here's how it works: brands install the Purple survey on their own channels or send it out to their databases. Based on the responses, algorithms generate metrics on brand sentiment, declared behavior, and perceived attributes. Blip, Conta Azul, Daki, Nuvemshop, Linx and other clients love Purple Metrics for its actionable insights, to monitor results and make regular business and marketing action decisions. >> PRODUCT OWNER From 2018 to 2021, I worked as a PO in an agile team, using Kanban. I'm an agile and lean fan, because what matters at the end of the day is to deliver value. I had experience of leading tech projects, meeting with clients, building and maintaining the backlog, doing requirements specifications, supporting the development team and so on. >> iOS DEVELOPER From 2015 to 2018, I've worked as an iOS developer. In this period, I've designed solutions, developed new features, fixed bugs (a lot :D), written unit tests, and other development stuff. >> MARKET SECTOR At the moment: Software for branding (SaaS startup). from 2017 to 2021: ecommerce, mainly in the VTEX ecosystem.