Edward Frank Morris's Linkedin Analytics

Edward Morris doesn’t fit neatly into a box - and he wouldn’t want to. As the CEO of Enigmatica and a global authority in Prompt Engineering, his journey isn’t your typical tech success story. His expertise in Generative AI has earned him a spotlight on the front page of the Financial Times and regular features in Forbes, where his insights are a near-monthly staple. He’s graced the NASDAQ screen in Times Square for AI campaigns and landed a Fortune 500 client within his first year of business. Not bad for someone with no Computer Science degree—or even an MBA. Edward’s work transcends boardrooms and algorithms. He’s taught Generative AI and Prompt Engineering at institutions like Taras Shevchenko University in war-torn Ukraine, Santo Tomas University in Chile, The American University in the Emirates, and Oxford University. Whether speaking to seasoned academics or grassroots charities, he bridges the gap between technology and its transformative potential, empowering not-for-profits and individuals alike. But behind the accolades and partnerships with AI giants like OpenAI, Microsoft, and Google lies a story rooted in resilience. Edward’s childhood was spent on the streets of Cagayan de Oro, Philippines, in extreme poverty—dreaming of a better life while navigating a reality most can’t imagine. Later, in a council flat in the UK, he relied on his mother’s disability benefits and a carer’s allowance to get by. The glitz of Yahoo Finance and Forbes felt galaxies away. His unconventional path continued at Solent University, where he earned a degree in Journalism, not Computer Science. For Edward, journalism wasn’t a career box to tick—it was the foundation of something bigger. He saw storytelling as both art and architecture, a way to craft narratives and build bridges. This foundation would later inform his inquisitive approach to AI, where ethics, implementation, and upskilling became his passions. Edward’s philosophy is clear: titles don’t define you. Journalism wasn’t his limit; it was his launchpad. His ability to question, to connect, and to see “what’s beyond the horizon” transformed him from a curious student into a world-leading innovator in AI. Edward Morris didn’t just turn the page on his story—he rewrote the narrative entirely.