Edward Upton's Linkedin Analytics

Edward founded Littledata to make it ridiculously easy to connect sales, marketing and customer data. Top DTC brands around the world trust Littledata’s smart connections for accurate ecommerce analytics. Since launching our first Shopify app in 2017, Littledata has empowered thousands of data-driven brands to make better decisions to accelerate growth. Edward started Littledata after experiencing first-hand the pain of getting accurate ecommerce data as an advisor for MADE.com and JD Williams group. Before that he founded Teachable.net, a marketplace for teachers to share digital education resources. He graduated in Psychology and Philosophy from Magdalen College, Oxford and after working for Accenture, the UK Government Digital Service and others he's always been fascinated by how technology can improve how we think and live. Edward lives in Berkshire and works in London, and when not at a laptop can be found cycling, walking, skiing, or shooting.