Mercia Asset Management PLC

I provide GTM support to portfolio companies on the $1m - $50m journey. I also conduct Due Diligence on new investments, post investments, and U.S. expansion, help the firm with thought-leading content, and build a community of CROs / CMOs through masterclass events.

Operating Partner & GTM Due Diligence

Edwin Abl

I help CEOs, Chairmen, and VCs rapidly fix GTM challenges that drive value creation, with a strong focus on execution. Having advised over 50+ scale-ups, I turn strategies into actionable plans using "sprint cycles," addressing one challenge at a time. 

DD & Advisory (past & present): Mercia Ventures (Operating Partner), Octopus Ventures, Tercera Capital, Frog Capital, Growth Builders (Masterclass Host), GrowthMentor, Gett, Evotix ($140m EXIT), Mention-Me, ScaleWise, Social Value Portal, Delio, Distil.ai, HowNow, Arctic Shores, Enate, Elucidat, Mo.work, Adludio, Log My Care, Edge10 Group, Adzact, Zennify, Egen, Archa, Adway, Synthesized, Centuro Global, Tutorful, Mindset.ai, MindTech, Netacea, Terazo, and more...

Fractional Operating Partner

Demand Karma

Most VCs, Chairman and CEOs receive a report that is not worth the paper it's written on. 

To compound issues, most DD is solely on sales-led diligence. Sales-led is an old way of thinking. Selling is a team sport. We focus on the entire revenue engine and what we feel is vital for GTM 2.0—selling is all about your value proposition, audience building, and GTM alignment. Building large sales teams and not valuing marketing used to be acceptable, but it's no longer viable to scale. 

Learn more here: 
www.demandkarma.com.

GTM Due Diligence

Tercera.io

Tercera is a new kind of investment and advisory firm specializing in the $460B cloud professional services market. We invest in people, not products. We look for solid growth, not unicorns. We seek to support, not control.

GTM Due Diligence & Advisor

GrowthBuilders

I host quarterly Masterclass sessions based on the latest SaaS GTM Thought Leadership topics. 

GrowthBuilders supports startups and scale-ups through hands-on business insight, connections to new opportunities and a network of expertise and experience to grow lasting ventures quicker.

Scale-up Mentor (& Masterclass Host)

Pavilion

Pavilion is a private members-only organisation consisting of top senior commercial leaders around the world. Our community is designed to support the professional development of revenue leaders at high-growth companies, facilitate the sharing of best practices, and serve as a trusted private community where members can openly discuss business critical issues with the comfort of privacy and confidentiality.

London Steering Committee Member

Modulr

Scaled team and pipeline rapidly. CMO at Modulr, part of Blenheim Chalcot, UK's leading venture builder and offices in London, San Francisco, New York, and Mumbai. Moved across from another portfolio venture, Hive Learning, to build GTM, scale pipeline, and revenue vs aggressive growth trajectory. 

Investors include General Atlantic, PayPal Ventures, Blenheim Chalcot, Frog Capital, and Highland Europe. Raised over $150m. One of the first digital payments infrastructure start-ups in the U.K.

Chief Marketing Officer

Hive Learning

Led all new corporate business sales, marketing and demand generation in global learning SaaS company. Founded by legendary sports coach Sir Clive Woodward, owned by Blenheim Chalcot, UK's leading venture builder and has offices in London, San Francisco, New York and Mumbai. 

Hired and built team, demand generation, sales process and go-to-market function from scratch and processes for scaling regions. Increased pipeline across B2B channels.

Chief Marketing Officer & Corporate Sales

Appirio

Led and grew marketing, strategic alliances, and GTM for EMEA. The company was backed by Sequoia Capital, GGV Capital, and General Atlantic and was acquired by Wipro ($500m) in November 2016—a member of the European leadership team. Grew pipeline from $30K to $133M in 4 years. 

Appirio / TopCoder is a global services provider that uses cloud, social, and mobile technology to help enterprises deliver world-class worker and customer experiences. Appirio brings together technology expertise with a deep understanding of the way people work, and the nearly limitless skills of a crowdsourcing community of 1,000,000+ developers, designers and analysts to help enterprises transform relationships with their customers, partners and workforce. Appirio partners with Salesforce.com, Workday, Amazon, Google and other leading cloud technologies and has worked with more than 1000 enterprises, including organizations like Facebook, Intuit, Japan Post Network, L'Oreal, McGraw-Hill, NetApp, The Four Seasons, and Virgin America.

Senior Director, Marketing & Alliances, EMEA

I helped startups with revenues between £0.5m and £3m overcome growth challenges, execute sales, generate demand, align sales and marketing, and build lean marketing systems. 

In parallel, I launched a recruiting marketplace for Salesforce developers called TalentFeed (think Hired.com). It allowed clients to pitch and bid on 'hidden' talent within the SFDC ecosystem. That didn't work out well, as I was trying too many things. =)

Fractional CRO

Smart GTM 2.0. I write about marketing, SaaS GTM and personal progress ⚡ Operating Partner, GTM Advisor & Due Diligence

A career startup operator, now Operating Partner at Mercia Ventures and advisor on differentiation, marketing, and GTM, I help companies scale from $2M to $50M+ in revenue with the GTM Accelerator Blueprint, sharing insights through the Scaling Better newsletter and supporting growth with GTM Sprints and Due Diligence reviews.

Taplio

Edwin Abl's Linkedin Analytics

Edwin Abl

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