Kotak Mahindra Bank

Taking up a new challenge in Co-brand Credit Card as the “Marketing” guy where I’ll be working on PVR, Myntra, IOCL & IndiGo Kotak Credit Cards’ marketing.

Product Marketing Manager

- Instrumental in the development and strategic planning of Myntra Kotak Cobrand Credit Cards, a new cobrand collaboration between Myntra and Kotak Mahindra Bank.

- Developed a comprehensive product roadmap, outlining the timeline, milestones, and deliverables required for a successful pre-launch phase.

- Worked closely with stakeholders to align the product strategy with broader business objectives, ensuring a cohesive and integrated approach to market entry.

- Collaborated with legal and compliance teams to negotiate partnership agreements and contractual terms, ensuring regulatory compliance and risk mitigation.

- Collaborated with the marketing team to craft compelling messaging, value propositions, and positioning statements, tailored to resonate with target customers.

- Collected and analyzed user feedback, identifying areas for improvement and addressing pain points to enhance the product's overall user experience.

- Worked closely with cross-functional teams to implement user feedback, ensuring that the product delivers exceptional value and meets

Senior Product Manager

ICICI Bank

- Led cross-functional teams to manage MakeMyTrip ICICI Bank Credit Card with timely delivery and seamless customer experience.

- Developed strategic partnerships with IIT Kanpur to create exclusive offerings for niche customers.

- Conducted comprehensive benchmarking, market research and analyzed customer feedback for product enhancements

- Managed product roadmap based on customer needs, competition, and business objectives.

- Collaborated with sales and marketing teams for campaigns in order to increased market share.

- Monitored product performance metrics and implemented data-driven strategies for optimization and business growth.

Product Manager

DMRK Consultancy

- Developed and executed social media strategies for a diverse range of clients, including fashion, B2B businesses, and one of the largest beverage retail chains.

- Developed engaging content across multiple social media platforms.

- Managed multiple accounts to deliver timely and engaging content.

- Collaborated with clients to execute campaigns and boost brand awareness, engagement, and sales.

- Conducted market research and analyzed metrics to optimize content.

- Worked independently and efficiently to meet deadlines and deliver high-quality work.

Freelance

Darwaaza

- Founded an artist community website for college students to showcase their art and gain exposure.

- Managed launch, social media marketing, customer engagement, collaborations, and competitions.

- Led student ambassadors program to develop content creation skills.

- Built and managed a community of artists, providing networking opportunities and exposure to potential customers.

- Conducted market research and developed effective engagement strategies for college students.

- Leveraged social media to increase engagement and user acquisition.

- Developed partnerships with local art galleries and organizations for wider reach.

Founder

Ekohum Foundation

Responsibilities include:
1) Developing website
2) Managing on Page SEO
3) Designing and implementing Social Media strategy

Volunteer

Business Technology Club (B.T.C) - SDA Bocconi Asia Center

Responsibilities include:
1) Writing copies
2) Managing social media handles

Digital Marketing Head

Responsibilities include:
1) Conducting research on millennial customers, their spending behavior and pattern
2) Creating a strategy around the results for maximizing engagement 
3) Creating a project planner

Management Intern

Firestorm Advisory

Strategy Consultant

Hindustan Petroleum Corporation Limited

Conducted research on "Impact of Brand Ambassadors in brand promotion in corporate organizations" and on the change of trends in brand promotion (from TV to Social media)

Intern

Analyzed the effects of crude oil prices on the economy of India.

Research Intern

I'm a Management Graduate from SDA Bocconi School of Management, with an Economics Hons degree from the University of Delhi. I've had the privilege of interning at HPCL, Firestorm, Ekohum Foundation (NGO), and ICICI Bank, which provided me with invaluable experience.

In my free time, I enjoy helping small and medium enterprises leverage digital technologies and tools to enhance their online presence. As an SEO-SEM Specialist, I have a track record of success in both domestic and international markets.

Currently, I'm working as a Product Marketing Manager in the Credit Cards (Cobrand) Marketing Team at Kotak Mahindra Bank.

And, when I'm not at work, I can often be found sharing my musical talents on Instagram: @sriwowstava

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