Whitewill Dubai

Top Real Estate Company Operating Across MENA, Europe, US, Russia, and CIS in the Luxury Segment | Over $1.7 Billion in Total Deal Revenue

In my role, I lead the development of global marketing, PR, and brand strategies with a 360-degree, results-oriented approach to drive sustainable growth and impact for Middle East businesses.

	•	Increased Deal Volume from Marketing Channels: Achieved a 10% year-over-year increase in transactions from marketing channels while maintaining the same budget.
	•	Expanded International Client Base: Boosted the number of qualified leads and closed deals with international clients and investors by 27% compared to the previous year.
	•	Doubled Effective Acquisition Channels: Increased the number of acquisition channels generating positive ROMI by 2x year-over-year.

Head of Marketing

АО "​ЭР-Телеком Холдинг"​

ER-Telecom is a second fixed-line private telecom company in Russia, operating in 52 cities with 4,5M subscribers and over USD 735M annual revenue.
 
In this role, I was focused on creating and implementing product marketing strategy, developing product positioning, and improving sales and marketing efficiency for home internet, TV and Wi-Fi.

∙Developed and executed an integrated product marketing communications strategy to build awareness and generate demand which increased sales of new ultrafast internet subscription plans by 19% in 4 months
∙Researched market trends, brand’s audiences and competitors, and optimized customer funnel which increased online conversion rate by 3% and reduced cost per lead (CPL) by 21% 
∙Built a cross-functional team of 14 marketing managers, SEO specialists, designers, copywriters, PR managers, and CRM specialists and implemented marketing KPIs and team processes
∙Conducted customer research interviews, and redefined key product value proposition & messages that increased brand awareness by 2% in 6 months

Head of Product Marketing

ПАО "Ростелеком"​

Rostelecom is the largest state-owned digital services provider in Russia with over 11M Internet subscribers, 11M TV & OTT users, 130K employees with over USD 8,9 bln annual revenue.

In this role, I was responsible for improving brand awareness, performance, and customer support metrics across digital channels for all B2B & B2C products. I was focused on flagship OTT service Wink, Internet and TV, EdTech platform, Smart home solutions, Gaming subscription plans, Wi-Fi equipment, and enterprise products including cloud call centers, CRM, and video control systems.

∙Hired and led the in-house digital marketing team from 1 to 8 people, including digital & performance marketing managers, content managers, and customer care specialists, also creative producers, designers, and copywriters.
∙Hired 2 agencies to support with digital media planning and special creative projects.
∙Helped launch Wink (OTT App) in 2018; During 2019 optimized CPI by 60%, and increased DAU by 20%, achieving 1M in subscribers within 1 year of launch
∙Reshaped KPIs and training programs for 90+ customer care specialists in digital channels (social media, messengers, and web chat), thus reducing average response time by 3X (from 2,5 hours to 40 minutes)

Digital Marketing Director

VEON

Beeline is the third-largest private mobile company in Russia, a part of VEON group with 220M customers around the globe and more than USD 2bln annual revenue, Beeline counts over 48M subscribers and near USD 1B in Russia.

Promoted to handle Digital Marketing for mobile subscription plans, home internet and TV, OTT, Fintech solutions within Beeline to improve brand’s digital awareness, enhance customer experience in digital channels and improve operational efficiency of the division. 

∙Built an efficient in-house digital marketing team of 8 professionals, saving 30% of the yearly department budget
∙Optimized business processes,  which allowed to reduce the time of creative production and launch of media campaigns by 3X

Head Of Digital Marketing

I was in charge of go-to-market strategies developing for digital (self-service App), fintech (mobile payments and virtual cards), OTT (Beeline TV) products to grow user base and increase DAU and MAU.

∙Launched a new product – Veon SuperApp (combining messenger, self-service, payments, OTT and content, and partners’ offers in one app)
∙Increased VEON’s DAU by more than 83%, as well as App installs by 300K users in 3 months

Senior Digital Marketing Manager

ABBYY

Abbyy is an international AI software company that helps 5000+ b2b clients in 15 countries to improve their operations with Intelligent Document Processing (IDP) and OCR.
 
In this role, I was responsible for developing and executing marketing communication strategies to increase brand and product awareness and increase the number of new customers in Russia and Australia.

Marketing Communications Manager

PRP - A Weber Shandwick Affiliate Company

PRP is a part of Weber Shandwick global communications agency serving tier-1 tech, FMCG, and enterprise clients.

In this role, I was a member of an executive team responsible for developing and executing a marketing communication strategy to support Microsoft products in Russia and CIS.

Marketing Communications Executive

Intel Corporation

Intel is the largest hardware and software company with more than 130 000 employees and $77,9bln annual revenue.

In this role, I was responsible for supporting external marketing activities and internal communications in Russia & CIS.

Corporate Communications Specialist

As an accomplished Marketing Manager, I bring over a decade (12+ years) of extensive experience in spearheading marketing initiatives across diverse industries, including Real Estate, Telecommunications, Technological companies, AI and F&B within the MENA region, Russia, CIS, and Türkiye. Specializing in the creation and execution of innovative Go-to-Market strategies, I have successfully led hundreds of digital campaigns and projects, managing marketing budgets ranging from $850K to $10M. My expertise in Growth, Digital and Product Marketing, Marketing Analytics, and strategic leadership has contributed to building dynamic in-house and agency marketing teams, excelling in project management and translating intricate market research into business and sales results.

Key Expertise:
- Proven track record in developing and implementing effective marketing strategies to penetrate and expand in the MENA market.
- Expert in leveraging digital channels to maximize brand presence and ROI, supported by strong analytical skills to drive data-driven decisions.
- Experienced in nurturing high-performing marketing teams, fostering a collaborative environment that encourages innovation and excellence.
- Skilled in analyzing market trends and customer needs to guide product development strategies.

Technical Proficiency:
Google Analytics, Google Ads, Google Data Studio, Google Firebase, AppsFlyer, Tableau, and Facebook Ads Manager, Jira, Airtable, Figma, Trello, Asana, and Similarweb, Salesforce, Mailchimp, CRM and product management tools. 

I am eager to connect with like-minded professionals and organizations in the UAE and Saudi Arabia that are in pursuit of transformative marketing leadership. Let's explore potential collaborations to drive growth and achieve mutual success.

The biggest cultural plot twist in the UAE?

It’s not the skyscrapers - it’s the scale of the museums opening soon.

Most people know the UAE for business, beaches and futuristic architecture.
But here’s what almost no one outside the region realises:

Most countries open a few small or mid-size museums every year.
The UAE is preparing to launch several global-level cultural giants at the same time, projects that normally take decades in other parts of the world.

These new institutions will reshape how the region is perceived.

Here’s what’s coming in 2025-2026:

1. Guggenheim Abu Dhabi | opening 2026

• Will be the largest Guggenheim globally
• Designed by Frank Gehry
• 30,000+ sqm of contemporary art
• Flagship addition to Saadiyat Cultural District

Why it stands out: rarely does a country launch a museum of this scale from scratch.

2. Zayed National Museum | opening 2025

• Designed by Foster + Partners
• Dedicated to UAE history, leadership and anthropology
• Iconic architectural form that will become a national symbol

Why it stands out: this is the cultural heart of the UAE.

3. Natural History Museum Abu Dhabi | opening 2025

• Home of “Stan,” one of the best T. rex skeletons ever discovered
• Includes meteorites older than Earth
• Covers 13.8 billion years of natural history

Why it stands out: the first natural history museum of this scientific scale in the region.

And here are the major museums already open forming the foundation:

• Louvre Abu Dhabi

A global landmark. Jean Nouvel’s architecture, world-class collection, and one of the strongest cross-cultural art narratives anywhere.

• teamLab Phenomena Abu Dhabi

Opened in 2024. A massive immersive digital art space from teamLab, unlike anything else in the Middle East.

• Museum of the Future (Dubai)

Already iconic. Now shifting into deeper scientific and research-driven programming: AI, climate tech, robotics, space science.

These three alone would be enough to define a national cultural ecosystem —
but the UAE is adding even more.

2025 will be the year the UAE becomes not just a business hub,
but one of the most interesting cultural destinations in the world.

Which museum would you visit first and why?

#UAE #AbuDhabi #Dubai #Culture #Museums #SaadiyatIsland #CulturalDevelopment #Architecture

Egor Aleksandrov

I’m a product marketing manager with 10+ years of experience in telecommunications and tech startups in Russia and CIS. Throughout my career, I’ve created and executed dozens of go-to-market strategies, managed and delivered hundreds of online campaigns and creative digital projects, and managed marketing budgets from USD850K to USD10M. I've also built and led high-performing in-house and agency marketing teams.

My key strengths include Go-to-market strategy, Growth marketing, Digital marketing, Marketing analytics, Building and leading high-performing marketing teams, project management and Translation of market research into product requirements. 

Tools: Google Analytics, Google Ads, Google Data Studio, Google Firebase, AppsFlyer, Tableau, CRM, Google Search Console, Facebook Ads Manager, Mailchimp, Salesforce, Jira, Airtable, Figma, Trello, Asana, Similarweb.

I’m currently actively looking for my next opportunity in product marketing in Dubai. Please feel free to reach out if you think we could be a good match.

Marketing Director | CMO | AI, Tech, Telecommunications, Real Estate | UAE & Global Markets |

After living in several parts of Dubai, I realised one thing: the city you see as a tourist has almost nothing to do with the city you live in.

Most people visit Dubai, see Palm, Marina or Downtown, and assume this is what daily life looks like.
It isn’t. Not even close.

If you’re planning to relocate, choosing the right area will shape everything: your routine, commute, budget, community and how quickly you adapt.

Here’s the short, practical breakdown I usually give people:

Quiet, green, long-term communities

For families, professionals and anyone building a stable life:
• Dubai Hills
• The Greens / The Views
• The Springs / Meadows / Lakes
• Al Barari
• Emirates Hills

Business-centric areas

For founders, executives and people who need everything within minutes:
• Downtown
• Business Bay
• DIFC
• Dubai Creek Harbour

Waterfront lifestyle

Beautiful, energetic, more touristic:
• Marina / JBR
• Bluewaters
• Palm Jumeirah
• Port de La Mer

More affordable, developing areas

Balanced lifestyle and lower rent:
• JVC / JVT
• Arjan
• Sports City
• Dubai South
• Al Furjan / Discovery Gardens

Realistic rents (per year)

1BR apartment: AED 75k–160k (USD 20,400–43,500)
3BR villa/townhouse: AED 200k–420k (USD 54,400–114,300)
Luxury villas: AED 500k+ (USD 136,000+)

Move-in costs people don’t expect

Dubai uses one-year contracts, usually paid by cheques.

You will pay:
• Security deposit: around 5% (10% if furnished)
• Agent fee: 5–10% of annual rent
• DEWA + Empower deposits: AED 2,500–3,500 (USD 680–950)
• Internet setup: AED 300–800 (USD 80–215)
• Furniture/essentials: AED 5k–15k (USD 1,300–4,000) minimum

Most newcomers spend AED 15k–35k upfront (USD 4,000–9,500) on top of rent.
If you’re furnishing from zero, it can be higher.

And extremely important:
Always register Ejari — your legal protection.
No Ejari = no rights.

To make this post useful:

In which area do you live now, and where would you actually want to move next?

Curious to compare experiences.

AI conferences are still full of agents and apps, but the real story is happening elsewhere.

Visited /function1 today, and the contrast was obvious.

On the expo floor, it’s still mostly AI agents, wrappers, and endless applied tools.
Useful? Sometimes.
Innovative? May be.

But on the panels a completely different conversation.

That’s where you feel the actual shift:
AI is quietly moving from “apps” to infrastructure.
From demos and prompts to systems, pipelines, optimisation, and real-world throughput.
From “what can we build on top of AI” to “how do we redesign the entire process around it.”

This is the part most people underestimate:
the real value of AI is not in generating content, it’s in reducing friction, time, and resource cost across every industry.
Creation, production, logistics, finance: everything becomes faster and cheaper when AI is built in, not bolted on.

And events like this make it obvious:
the ecosystem is still noisy, but the fundamentals are becoming clearer.
AI isn’t a feature anymore. It’s becoming the operating layer.

If you were at /function1, curious to hear what stood out to you.

#AI #Function1 #Dubai #Tech #Innovation #MachineLearning #Startups

taplio

Egor Aleksandrov's Linkedin Analytics

Egor Aleksandrov

Performance ScoreEgor Aleksandrov's LinkedIn Performance

Egor Aleksandrov's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Egor Aleksandrov's Linkedin Analytics

Egor Aleksandrov

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Egor Aleksandrov's LinkedIn Performance

Egor Aleksandrov's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Egor Aleksandrov's Linkedin Analytics

Performance ScoreEgor Aleksandrov's LinkedIn Performance

Egor Aleksandrov's Best Posts (last 30 days)