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Eithiriel DeMeré

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Hi! ♥️ Open to new work! I am a B2B SaaS consultant highly specialized in product marketing, go-to-market strategies, and community-led growth. I have 25+ years of exp. in digital marketing, 15+ years of exp. in product marketing / GTM, 15+ years of exp. in SaaS, 25+ years of exp. in community management. As a product marketer, I establish high-level marketing strategies and work closely with product, marketing, sales, and other customer-facing teams to execute on those strategies. I focus on language-market fit to ensure that all internal and external communication by all teams is centered around the voice of the customer. I have worked with companies at every stage, from early-stage to globally-recognized brands. All companies at all stages are always going to market. And going to market means having an evolving game plan for reaching and serving the right customers in the right markets, through the right channels, with the right products, and the right value proposition. The goal of such a game plan to create a powerful customer experience that will: • Attract, win, and retain the most desirable customers • While driving high sales and market share growth, • At the lowest possible cost. 📌 Freedman nailed it. Areas of expertise I've gained over the years, working with hundreds of clients: • AI (Generative AI: ML, NLP, sentiment analysis, etc.) • Business models & testing business ideas • Community management (I have been a community manager for Product Hunt, Growth Hackers, HubSpot, Segment, Hotjar, Zest.is, etc.) • Competitive analysis • Community-led growth • Consulting • Copywriting • Cross-functional team leadership • Customer development • Customer experience (CX) • Customer success • Discovery & validation experiments • Go-to-market strategy • Growth marketing / "Growth hacking" • Language-market fit • Lead generation • Market research • Minimum viable products (MVPs) • Positioning & messaging • Problem-solution fit • Product Hunt launches • Product launches (pre-launch, launch, and post-launch) • Product management • Product marketing • Product-led growth (PLG) • Product-market fit • Quantitative data • Qualitative data • SaaS metrics (ARR, CLV, MRR, North Star, etc.) • Search engine optimization (off-page & on-page SEO, analytics, etc.) • Social media marketing • Strategic partnerships • Team alignment • Value proposition design • Voice of the customer • Web3 / Web 3.0 (actual) I have been seen / featured in: • The BBC World Service • Forbes • The Next Web • Inc. • PBS • Venture Beat • etc. https://nicholeelizabethdemere.com/

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