Greenhouse Software

📈 Ramped 100%.
🏆 Rookie of the Quarter.

Enterprise Sales Development Representative

Crunchbase

- Sourced highest average deal size (3x greater than team avg).
- 2nd highest Outbound ARR as newest rep on team of 18 ($254.7k compared to $149.7k team avg).
- Q1 2023: 110% quota attainment in first 6 months of role.
- Highest open and reply rate after building, testing and implementing a new sales outreach sequence that increased reply rate by 4%.
- Appointed to committee to restructure SDR team's email sequences for Q3 2023.
- Created qualified outbound appointments with marketing and revenue executives and leaders through LinkedIn, email, video, and phone calls: generated 100 personalized emails and ~375 dials/wk.

Sales Development Representative

Torpago

- Founding SDR at seed-staged fintech SaaS startup. Met or exceeded quota all quarters.
- Built outbound playbook from ground up. Helped create cold outreach best practices & implemented creative multi-channel strategies: gifts, videos, memes, in-person networking, LinkedIn.
- Qualified 200+ prospects, made 60-80 phone calls, & sent 200 emails daily.
- Increased cold call conversion rate 5% by collaborating with CEO and Sales VP to understand finance industry, pain points, and restructuring cold call script.

Insulet Corporation

•     2021 Hustler of the Year, 2021 Winner's Circle.
•     Exceeded quota all quarters.
•     Ranked #6 (Q1 2021), #5 (Q2 2021), tied #10 (Q3 2021), and #5 (Q4 2021) out of 70 reps.
•     Grew expansion territory 3X in 3 quarters; pushed underperforming territory to 123% in 1 quarter.
•     One of three reps at company to manage 3 territories, instead of 2.
•     Utilized Salesforce to manage pipeline, direct patient interactions, and lead field counterparts.
•     Closed B2C Omnipod insulin pump sales via outbound calls by presenting clinical information and  insurance benefit guidelines.
•     Territory Highlights: 
                                       Q4 2021 Las Vegas, NV 123%
                                       Q3 2021 Tucson, AZ 116%
                                       Q2 2021 Tucson, AZ 118%
                                       Q1 2021 Tucson, AZ 128% (expansion territory)

Inside Sales Omnipod Specialist

O'Brien Estate Winery

• Cultivated relationships with our 3,000 members to promote luxury wines, ranging $50 - $225 per bottle.
• Covid onset: implemented virtual wine tasting program for F500 companies including Zendesk, Oracle, and Salesforce, growing sales by at least 5%.
• Developed strategy for membership credit card declines, saving $15,000+ in sales quarterly

Sales Associate

Boho Lifestyle

• Suggested clothing items and style ideas to shoppers; persuaded customers to enroll in loyalty program, allowing our business to increase profits from local Napa clientele 
• Met or exceeded aggressive sales revenue goal each month while on sales team  
• Organized selling floor and stocked areas with merchandise; processed payments and handled refunds with professionalism and excellent customer service skills

Retail Sales Associate

American Red Cross Club

- Built relationships with local businesses via phone calls and in-person visits to seek donations for fundraisers; planned and organized on-campus events for natural disaster relief
- Increased membership by 60% between 2015 and 2018
- Organized student-run fundraisers and raised awareness to relevant natural disasters and health epidemics in the United States and abroad through community engagement

Co-Vice President of Membership

Multi-Ethnic Racial Group Exchange (MERGE)

- Selected as a Head Mentor after application and interviewing process to support incoming first-years who identify as multi-racial, multi-ethnic, and/or as a transracial adoptee
- Troubleshot low student enrollment and nearly doubled enlisting between 2017 and 2019 to elevate program from pilot to full-status while serving as Head Mentor
- Assisted mentees in navigating early college life, finding empowerment in their racial identities, and provide relevant on-campus resources; organized community events

Head Mentor

Scripps College

- Conducted individual interviews with prospective students to encourage interest and motivate young women about the academic and extracurricular opportunities offered at Scripps College; composed evaluative interview reports to assist admissions process  
- Honed interpersonal and public speaking skills through engagement with prospective students and families

Senior Interviewer

Western University of Health Sciences

- Implemented mice in a repetitive mild traumatic brain injury (rmTBI) and acute glaucoma model; analyzed mice with Y-maze and Barnes maze cognitive behavioral tests
- Observed neurogenesis and cellular death by immunohistochemistry; visualized and quantified cells with confocal microscopy and ImageJ software
- Ran stability tests of candidate pharmacological compounds in mouse plasma and liver homogenates with calpain assays to assess compound inhibition on enzymatic activity
- Learned effective laboratory experimental design, procedure, and analysis

Undergraduate Researcher

About me: my three-year sales journey began while drinking luxury wines.
Well....and selling them.

After a stint at a boutique winery in Napa, I sold insulin pumps B2C, pivoted to a founding SDR role at a fin-tech start up, and then Crunchbase, and now drive pipeline for Greenhouse

Tenacity, zest, and agility are my secret weapons. I seek to drive high-impact, revenue-earning results in fun, "human-centric" environments.

When I'm not obsessing over a multi-channel prospecting sequence or testing out cold-call openers, find me dancing (studied classical ballet for 12+ years), attending house music shows in SF, or reading up on psychology/neuroscience.

Let's create some magic - connect with me! 🦄 ✨

Taplio

Ekaterina “EK” Smith 🦄's Linkedin Analytics

Ekaterina “EK” Smith

Want to drive more opportunities from LinkedIn?

Taplio

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Ekaterina “EK” Smith

Want to drive more opportunities from LinkedIn?

Ekaterina “EK” Smith 🦄's Linkedin Analytics