Velmie

Marketing and Partnership Manager

Flatlogic LLC

- Developed and implemented Employer brand strategy 
- Internal & external communications
- SMM 
- Content creation
- Event organization

Employer Brand Manager

Группа компаний Garsia

Brand manager of imported wines category ( 30+ partners from all over the world including worldwide known Torres, Barton&Guiestier, Gerard Bertrand, Piper-Heidsieck, Graham's and Lustau)

- Marketing management of the group of brands
- Annual brand strategy in line with local market context
- Analytics: monthly brands performance (sales, distributing, promotion etc),
- Market analysis, market trends, competitors activities
- Budget development: A&P budget, price policy
- Communication with producers and suppliers
- ATL&BTL plan implementation (POSM, PR, SMM, enogastrodinners, tastings, sales promotion activities for on-trade and off-trade channels);
- Inner PR (team trainings, motivation tasks and programs for sales team)
- Launch of new brands and products

Brand Manager

Star Beauty Service

Brand management of Premium brands of haircosmetics (Keune Haircosmetics, Brazilian Blowout, Balmain Hair Couture)
- Brand strategy planning. Marketing mix vision development for several brands, including brandplans, communication and content planning, promotion, trade marketing and price strategy
- Analytics of brand performance, market analysis, competitors research
- Communication and negotiations with producers and suppliers
- Managing and planning of training team work (brand technologists and training center)
- Site administration, content creation
- SMM – launch of accounts, administration, content creative, promotion activities, analytics
- PR-activities: events, partnership, projects with bloggers.

Key achievements:
- increased Keune brand performance (2,5 times growth of b2b client base – beauty salons and hairdressers, increased sales and brand awareness)
- launch of B2b program of loyalty Keune Ambassador in Belarus
- launch of Balmain Hair Couture brand in Belarus market

Factory Sontsa

Creation and launch of a new brand of cosmetics Krasa (local production)
- Market research, competitive analysis, search of product references
- Development of a communication platform of the brand: positioning, physical and emotional properties, brand's USP
- Development of packaging design: preparation of technical label texts and briefs, coordination of the work of agencies, designers, printing houses.
- Presentations for foreign partners, team trainings and media.
- Launch advertising campaign (concept, tender among advertising agencies, mediaplanning)
- Organization of launch presentation for media and key retail chains representatives.

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Ekaterina Podgaiskaya's Linkedin Analytics

Ekaterina Podgaiskaya

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