Velmie

Marketing and Partnership Manager

Flatlogic LLC

- Developed and implemented Employer brand strategy 
- Internal & external communications
- SMM 
- Content creation
- Event organization

Employer Brand Manager

BELVINGROUP

Brand manager of imported wines category ( 30+ partners from all over the world including worldwide known Torres, Barton&Guiestier, Gerard Bertrand, Piper-Heidsieck, Graham's and Lustau)

- Marketing management of the group of brands
- Annual brand strategy in line with local market context
- Analytics: monthly brands performance (sales, distributing, promotion etc),
- Market analysis, market trends, competitors activities
- Budget development: A&P budget, price policy
- Communication with producers and suppliers
- ATL&BTL plan implementation (POSM, PR, SMM, enogastrodinners, tastings, sales promotion activities for on-trade and off-trade channels);
- Inner PR (team trainings, motivation tasks and programs for sales team)
- Launch of new brands and products

Brand Manager

Star Beauty Service

Brand management of Premium brands of haircosmetics (Keune Haircosmetics, Brazilian Blowout, Balmain Hair Couture)
- Brand strategy planning. Marketing mix vision development for several brands, including brandplans, communication and content planning, promotion, trade marketing and price strategy
- Analytics of brand performance, market analysis, competitors research
- Communication and negotiations with producers and suppliers
- Managing and planning of training team work (brand technologists and training center)
- Site administration, content creation
- SMM – launch of accounts, administration, content creative, promotion activities, analytics
- PR-activities: events, partnership, projects with bloggers.

Key achievements:
- increased Keune brand performance (2,5 times growth of b2b client base – beauty salons and hairdressers, increased sales and brand awareness)
- launch of B2b program of loyalty Keune Ambassador in Belarus
- launch of Balmain Hair Couture brand in Belarus market

Factory Sontsa

Creation and launch of a new brand of cosmetics Krasa (local production)
- Market research, competitive analysis, search of product references
- Development of a communication platform of the brand: positioning, physical and emotional properties, brand's USP
- Development of packaging design: preparation of technical label texts and briefs, coordination of the work of agencies, designers, printing houses.
- Presentations for foreign partners, team trainings and media.
- Launch advertising campaign (concept, tender among advertising agencies, mediaplanning)
- Organization of launch presentation for media and key retail chains representatives.

Felokt Service

Marketing activities and advertisement for Scoda in Belarus

Marketing Specialist

FE Multimotors

Marketing activities and advertisement for Opel and Chevrolet in Belarus

Marketing Manager with over 12 years of experience in marketing, brand management, communications, and partnerships. Demonstrated success in launching and executing diverse projects, campaigns, brand launches, lead-generation and events across multiple sectors. Recognized for exceptional organizational, creative, and communication skills, with a proven ability to lead, adapt, and multitask efficiently.

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Ekaterina Podgaiskaya's Linkedin Analytics

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