Ekaterina Gamsriegler's Linkedin Analytics

Driving growth for B2C products, across both - product and marketing. - I've held various IC roles in paid UA, SEO, ASO, CRM, and product management. This way, I've learnt the ins and outs of product-led and marketing-led growth strategies. In recent years, I've been leading marketing and growth teams. - I’ve helped scale products to +30M users and +20M ARRs - I adopt a full-funnel approach to growth, integrating acquisition, retention, and monetization to achieve sustainable and scalable revenue increase. I thrive at the intersection of product and marketing, ensuring that both aspects and teams work harmoniously to maximize business outcomes aka revenue - I believe in the power of quantitative data and user research and that creating value for users is the foundation for driving business success - I contribute to the growth community as a mentor on platforms like GrowthMentor, offering guidance pro bono. It allows me to share my experience and help other professionals achieve their full potential. 👉 I also consult startups and scale-ups on B2C growth and oh, here’s also my course about growing mobile apps. Rated 4.8/5 by CEOs, founders, product managers, app marketers, and consultants: https://maven.com/mathemarketing/growing-mobile-subscription-apps/