Ekaterina Suvorkina's Linkedin Analytics

I’m a CRM leader with a product mindset - passionate about building data-driven user-centric communication systems that drive long-term value. With 5+ years of experience across tech, streaming, retail, and consulting, I’ve led and audited CRM and lifecycle strategies that align deeply with product and business goals. I started as a marketing analyst, later built and led my own team, advised retail and banking clients as a CRM consultant and auditor - before taking full ownership of the CRM function at VK Music, a top-3 streaming service in CIS. I believe the customer base is a strategic asset - one that should be measured, segmented, engaged, and nurtured. When done right, CRM creates a long-term win-win solution: the business grows LTV by delivering meaningful value to the user. I’ve built CRM systems from scratch, launched automated trigger flows based on LTV and ROI, and partnered closely with analytics, product, and development teams to turn insights into action. I combine strategic thinking and technical expertise, with hands-on experience in SQL, CRM platforms (CXhub, Salesforce, SAS), and tools like Power BI. I enjoy translating complexity into clear decisions, balancing A/B testing and experimentation with impact, and helping cross-functional teams grow smarter through collaboration. I can help you see CRM not just as a channel or yet another tool / trend, but as a system and lever for product growth and user experience, powered by data and analytics. Let’s connect to explore how this mindset can support your company. Currently based in Spain (with a work permit) and open to international, hybrid or remote, opportunities. Email: [email protected]