SEPHORA

-Boosted active loyal customer base, customer engagement and value through targeted communication strategies, campaigns and large-scale events
-Implemented the Sephora Loyalty Program, enhancing satisfaction across White, Black, and Gold customer segments
-Improved service levels by managing Call Center operations and consistently monitoring daily, weekly and monthly KPI’s
-Collaborated with brands to organize major events designed to engage and delight loyal customers
-Negotiated with suppliers to create CRM campaigns and analyzed customers’ order journey to increase customer loyalty
-Executed and was the single point of big campaigns such as St. Valentines, Mother’s Day, Single’s Day and Black Friday
-Enhanced contactability by incorporating SMS and email into campaigns, effectively synchronizing mobile and web communication through the CRM platform
-Spearheaded Sephora Bağdat flagship store opening, driving customer anticipation with a tote bag giveaway, attracting 1.000 attendees pre-opening
-Achieved “Best Practice” by creating Longest Night event in 2023 at Bağdat flagship store
-Earned “Best Practice” by executing exclusive communications to Gold customers during Black Friday and increasing Gold turnover and number of active Gold customers compared to the previous year

CRM Executive

Yemeksepeti

-Collaborated with leading suppliers such as L’Oréal, Unilever, P&G, Reckitt Benckiser, Coca-Cola to negotiate and execute impactful marketing campaigns aimed at boosting sales and strengthening customer loyalty
-Supervised a team of 5 in developing and implementing data-driven CRM strategies and campaigns, delivering measurable growth in customer loyalty and sales performance
-Enhanced brand visibility and customer loyalty through strategic marketing initiatives
-Designed and implemented special campaigns, including Nutuk gifts for November 10th and Little Prince gifts for April 23rd, resulting in a 45% increase in order numbers
-Analyzed customer order journeys to craft CRM campaigns in collaboration with partner companies, positioning them ahead of competitors and driving sales growth
-Integrated push notifications and email marketing into campaigns to seamlessly connect mobile and web communication channels via CRM platform
-Partnered with product development and purchasing teams to create and update marketing materials that resonate with target audiences
-Worked alongside social media and digital marketing teams to introduce products and campaigns effectively, leading to a significant increase in order volume

Banabi Marketing Executive

Banabi Senior Marketing Specialist

Banabi Marketing Specialist

CarrefourSA

-Conducted comprehensive market research and competitor analysis to identify customer needs and preferences
-Developed new Carrefour private label products in the cosmetics and drinks categories to meet market demands
-Launched a new Carrefour cosmetics brand, "Choice" featuring 80 SKUs, which boosted the cosmetics category turnover by 18%
-Oversaw the packaging design, pricing strategies, and product launches for new items
-Strategically positioned new products within stores to maximize visibility and sales potential
-Monitored sales performance daily, weekly and monthly to track progress and identify growth opportunities
-Implemented innovative methods to drive sales and enhance product performance

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