Eleanor Searle Consulting

Brand Strategy + Creative Direction

I help growing businesses establish strategic + creative brand, marketing + content foundations that empower teams to move from reactive to intentional execution.

Services include: 
Brand + Marketing Strategy
Creative Direction
Content Strategy + Creation
Mentorship

Clients include: ALIGNE | Jigsaw | HURR | There Beside

Brand, Marketing + Creative Consultant

HURR

“Elly was instrumental in the ideation and creation of HURR Flex, our bet into elevating the everyday wardrobe through fashion rental. As a high-growth startup, Elly understood the brief and ran with it with my total trust. We couldn’t be happier with the output of the FLEX campaign and commercial results it’s driven for us. Would highly recommend! 

Victoria Prew — Founder and CEO, HURR

Brand + Marketing Consultant

Jigsaw 

Collaborated with the creative director and brand teams to develop a data-driven social media and influencer marketing strategy. Established budget, reporting metrics, launched a paid influencer content plan and new content series. Key achievements: Site users +62% YoY, new users +70% YoY, and web sessions +67% YoY

Social Media Consultant

KITRI

Developed brand and commercial strategy, trading calendar, and KPIs. Led CRM email production, digital marketing, social media (audience growth +130%), paid ads, influencer strategy, brand partnerships, tastemaker collaborations and event management. Managed photoshoot production, PR, and wholesale accounts. Managed external agencies, recruitment, and budget. 

Key projects include: KITRI x Jessie Bush collaboration (three seasonal collections), launch of pre-order model, KITRI x Hurr rental launch, KITRI x Marguerite Party with One Hundred Shoreditch

Brand Manager/Head of Brand

Victoria Beckham

Covering a key period of activity for the brand's 10 year anniversary, I managed and executed the UK retail marketing strategy, VIC and loyalty strategy, Dover street and VIC event production, development of UK marketing partnerships and wholesale/3rd party retailer marketing partnerships

Key projects: Dover Street 10 Year Anniversary signing event with Victoria, private London Fashion Week show screenings and VIC personal shopping events

Retail + Wholesale Marketing Manager

Boutique 1 Group LLC

Management of:
- Online and Kings Road store communications including events, social media, content and emails, collateral and marketing materials
- GDPR compliance strategy
- Store level training programs for data capture and Loyalty
- Communications strategy for April's Cafe

Marketing Manager

WHISTLES

Leading a team of three, I developed and executed brand marketing and communications across offline, digital, wholesale, UK, and international channels. Developed customer-focused campaigns aligned with the retail and cultural calendar, incorporating product stories, film, partnerships, and influencer strategies. Led KPI reporting, data compliance, and produced branded materials.

Marketing Manager (maternity cover)

Reiss

Leading a team of three, I managed global marketing initiatives and events across multiple regions, including biannual shopping campaigns and the Reiss European store launch in Hamburg. Developed brand partnerships and media relationships. Oversaw third-party retailer activity, wholesale accounts for UK and international sites (US, Hong Kong, Europe, Australia)

Senior Marketing Manager

Jaeger

Leading a team of four, I managed Loyalty Card Program, CRM campaigns and event production. Led biannual Jaeger Journal production and retail marketing activities. Planned and executed seasonal media and advertising campaigns. Developed branded marketing materials and partnered with Vogue, Sunday Times Style, and others.

Key projects:
- Targeted customer events and campaigns with Vogue, Alexandra Shulman, Sunday Times
Style, Stylist, Tatler, Tate Britain and Liberty London Girl
- Advertising campaign photographed by David Bailey

TOPSHOP TOPMAN

Fixed term contract coordinating brand projects supporting the NEWGEN ten-year anniversary

Key projects:
NEWGEN/London Fashion Week campaigns
Louise Gray for Topshop nationwide launch and VIP press event
Topshop x Reclaim to Wear digital content campaign
Student promotions and campus tours in UK and USA
Charity partnership with ShelterBox – product development, POS promotion and digital content
Management of brand music strategy including music licensing and clearance for digital media and
London Fashion Week, in-store playlists and in-store live music

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