ATOL Group

ATOL is an IT company that develops POS solutions, handheld computers and payment solutions, as well as cash register hardware.
•	Product marketing team management. Managed the ATOL marketing team of up to 6 employees.
•	Marketing support for product teams - developing marketing strategy, building processes to deliver regular feedback from customers and business partners (CJM, surveys, etc.), market reseach and analytics,
•	Brand management - redesign visual communications, line up the new naming architecture
•	Develop GoToMarket plans and value propositions for new products,
•	Launch digital campaigns, develop own digital channels and marketing mix
•	B2B activities (ATOL has a wild chain of partners >2400): email marketing, events, webinars. ATOL is an IT company that develops POS solutions, handheld computers and payment solutions, as well as cash register hardware. Product marketing team management, Marketing support for product teams - developing marketing strategy, building processes to deliver regular feedback from customers and business partners (CJM, surveys, etc.), market reseach and analytics, Brand management - redesign visual communications, line up the new naming architecture Develop GoToMarket plans and value propositions for new products, Launch digital campaigns, develop own digital channels and marketing mix B2B activities.

Head of Product Marketing & Brand 

Dolka

Launch of an MVP product in the beauty retail market (a system for rewarding retail sellers from the brand).
Results:
Developed a script, conducted CustDev, and compiled a target audience profile
Conducted market and competitor analysis
• Created a user journey map
• Conducted unit analysis, determined the main unit, and the average bill (7.00 RUB)
• Calculated the sales funnel, CAC (8,000.00 RUB)
• Chosen a platform and created a user interface
• Developed a product and conducted a pilot launch at 4 retail points

Head of Marketing

Kaspersky

Overall marketing mangement (both B2B and B2C), with special focus on partner management/ Management of partner marketing accounts (number of partners 5 000). Elaboration and excecution of partner markenig program, partners' education (Partners Marketing Academy). elaboration of IMF program (one window system for partners marketing requests). Team mangements (4 direct employees). Main achievements: 
- creation of high efficiency Partner program, which resulted in ROMI of 30%.
- creation of one window protal in order to serve the patners ( which gives the absolute transparacy in budgets, which allows the convenient planning of partner marketing activities).

Marketing Lead

Группа компаний "Техноком"

Менеджер по рекламе и PR

Клиническое объединение "Ясный взор"

Руководитель отдела по связям с общественностью

B2B and B2C Marketing Expert| Strong Team Leader| ROI Generator| Deep understanding of partner marketing| Deep knowledge and experience in Event Marketing|High level of business passion and commitment.

Strategic Thinking · Leadership · Strategic Communications · Change Management · Sales & Marketing · Product Marketing · Crisis Communications · Team Management · Strategy · Business-to-Business (B2B) · Trade Marketing · Business Strategy · Marketing · Team Leadership · Corporate Communications · Media Relations · Internal Communications · Event Management · Brand Management · Marketing Strategy · Digital Marketing · Reputation Management · Digital Media · Product Launch · Management · Marketing Communications · Launch Products · Strategic Planning · Marketing Analytics · Advertising Campaigns · Market Research

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