Aleph Group, Inc

I specialize in driving growth and innovation for global gaming, mobile app, and fintech brands by building strong, long-term relationships with C-level executives and key decision-makers. With a deep understanding of the digital landscape, my role centers on advising clients on digital marketing trends and creating tailored performance strategies to accelerate their growth.

Key responsibilities include:
- Consulting with AAA clients to extend relationships, positioning myself as a trusted advisor and strategic partner.
- Developing and executing user acquisition plans among TikTok, Snap, Microsoft, X, and Pinterest ad platforms, that drive impactful outcomes and sustainable growth.
- Managing complex, cross-functional projects involving sales, technical, creative, and analytical teams, ensuring alignment and successful execution.
- Leading global strategic initiatives in collaboration with client headquarters to drive our joint business goals forward.
- Business development at events and conferences, CRM lead management at Salesforce.
- Onboarding new clients, ensuring the highest quality of service provided, upselling new platforms to add to their current media mix, and reactivating churned clients.

App, Gaming & FinTech Lead | Growth Team

Promoted to Apps and Gaming Lead after 10 months at Httpool

- Managing a pod of 20+ top-tier advertisers with 7-figure monthly budgets (Dating, Gaming, Utilities, Education, Health&Fitness etc.) 
- Quarterly planning and developing pod's portfolio; achieved avg. growth 15-20% monthly 
- Onboarding new clients to Meta platform, providing consulting services and benchmarks  
- Developing growth strategies through Meta ads solutions for Tier-1 and WW markets
- Consulting and troubleshooting on Meta SDK and MMP integrations (AppsFlyer, Singular, Adjust) for mobile apps, including iOS 14.5+ SKAN settings 
- Implementing automated dashboards for campaigns reporting 
- Building forecasting solutions via Meta's Prophet software to find the best approach and time for scaling 

Besides that, I've launched internal cross-regional Knowledge Sharing sessions that unite more than 200 teammates, with 20 topics covered and counting.

App & Gaming Lead at Meta Performance Unit

I joined Httpool as Meta Client Solutions Manager at Performance Unit, managing a portfolio of diverse clients from eCom, FinTech (banking & crypto) to mobile apps and mobile gaming.

My responsibilities: 
- Auditing Meta ad accounts
- Guiding the clients on technical integrations (Conversion API, Appsflyer/MMP integrations, SKAN conversion schema, Triple Whale etc.) 
- Planning, executing and optimization of performance campaigns
- Proactive consulting on improvements on Meta ads to reach clients' KPIs 
- Regular campaign reporting
- Collaboration with in-house and client design teams to produce and test creative assets

Meta Client Solutions Manager

Unlimint

I led the digital marketing for Unlimint, global FinTech company. 

- Built and managed a digital marketing team (SEO, SMM, and content writers)
- Planned and executed a global digital marketing strategy with a massive brand awareness campaign (6M Views on YouTube; 700K Reach on LinkedIn; 500K clicks/mo and an increase in brand search traffic by 25%/mo)
- Launched multi-language website: 10% organic traffic growth, 2.5x CR growth 
- Launched performance campaign generating 180 leads/mo; managed digital tools for email/LinkedIn outreach (MailChimp, Sales Navigator)
- 20+ Sales materials
- Supervised SMM strategy and planning resulting in 50-120% organic followers growth in 6 months

Head Of Digital Marketing

Bitfury

As Digital Content Lead, I oversee all digital assets and execution for our online B2B, recruitment and client retention strategies. 
My accomplishments in this role include:
 - Exceeded B2B lead generation target by 43% for SaaS offering;
 - Produced 5 videos, 100 photos and a website for HR brand strategy;
 - Managed 3 designers and 10 suppliers to meet KPIs within marketing budget; weekly, quarterly, and annual reporting and planning.

Digital Content Lead

In this role, I was tasked with creating and growing an online developer community for the company’s newest product, an open-source blockchain platform (that is now an award-winning enterprise platform). My key accomplishments included:
- Implemented content strategy, increasing developers community size by 4 times;
- Grew a subscription list by 10x with 34% OR and 4% CR;
- Launched partner onboarding saving up to 40 hours of developer time;  
- Procured 30+ sponsorships and speaking opportunities for in-house experts at renowned worldwide events.

Community Manager

Genesis Tech

As Marketing Specialist for a leading Ukrainian digital media, mobile apps, e-commerce (classifieds) and social discovery company, I was a key part of executing various digital marketing projects. 

My achievements included: 
- Run user acquisition campaigns with 30-100% ROI for 10 mobile apps with Top-5 App Store ratings including BetterMe app 6 million users)
- Unlocked Twitter as UA channel resulting in 10% user base growth for leading news apps in Africa; tested 5 CPA networks
- Conducted A/B tests of landings resulted in x2 conversion rate

My core tasks included:
-	User acquisition through various traffic channels & optimization for maximum ROI using analytics and LTV-forecast
-	Executing advertisements and marketing on Facebook, Instagram, Google Ads and Twitter
-	Launching marketing campaigns on various Ad and CPA Networks (Reddit, myTarget, Yandex Direct etc.)
-	Collaborating with product teams from the idea and design to product launch and promotion, including creation of user onboarding & retention strategies;
-	App Store Optimization (ASO), including content writing, keywords optimization, A/B tests, and link building
-	Copywriting for landing pages, newsletters, in-app communication, and PR materials

Marketing Specialist

Trust Sourcing

Trust Sourcing is an American IT company, operating a large development center in Kyiv. 

My achievements in this role: 
- Acquired 5 customers (US B2B market), supported sales pipeline of more than $500k with case studies, SoW, proposals
- Defined product MVP and marketing strategy for the first mobile product, acquired 1000 subscribers with a pre-launch campaign
- Reached out to 50 relevant journalists and secured coverage in TNW, AppAdvice and Product Hunt resulted in 1500 downloads

As Marketing Specialist, my responsibilities included:
-	Creating structure and content for corporate website, blog, newsletters and social media
-	Organizing talks at IT events and exclusive events with company leaders
-	Lead generation (US B2B market) and creating materials for leads (case studies, infographics, proposals)
-	Market and competitors research for mobile apps,
-	Defining product MVP and marketing strategy for mobile apps
-	Managing pre-launch & launch campaigns including landing pages, PR in online media, promotion on socials and forums, App Store and Facebook advertising
-	Conducting internal marketing such as employee surveys and sharing onboarding material

I am a growth-oriented digital marketing leader with over 10 years of experience designing and implementing B2C and B2B online strategies and media buying.

I execute aspects of digital strategic planning, including determining KPIs, team management, and achieving scalability of performance ads with a data-driven approach. My recent cases include scaling from $10,000 to $500,000 monthly ad budgets with positive ROI. 

My major expertise lies in user acquisition team leadership in the mobile app and web subscription-based services domain. I was responsible for a portfolio of 20+ top-tier advertisers with 7-figure monthly budgets in verticals of Dating, Gaming, Utilities, Education, Health&Fitness. 

My primary hands-on focus was Meta Ads (Facebook Ads) accompanied by a multi-channel approach including Snap, YouTube, LinkedIn, X (Twitter) ads, and CPA networks. 

Besides performance paid ads, I am deeply involved in unit economics, onboarding, funnels, and attribution (MMP, SKAN) challenges.

I am focused on achieving maximum ROAS from paid ads through multi-platform user acquisition strategies and deep-diving into data analysis, LTV calculations, retention, and product monetization best practices.

Taplio

Olena Shvets's Linkedin Analytics

Olena Shvets

Want to drive more opportunities from LinkedIn?