Elena Potoupa's Linkedin Analytics

With over 25 years of experience in business management, marketing, finance, and strategic planning, I am a seasoned professional in the digital and affiliate marketing industry. I have a diverse educational background with a BS in Physics, a JD in International Law, and an MBA in International Business, which enables me to approach challenges and opportunities from multiple perspectives. As the Head of Publisher Development at PartnerForward, I lead the acquisition, retention, and performance of our network of publishers, driving growth and quality for our clients and partners. I have a strong knowledge of various D2C and B2B verticals, as well as most affiliate networks and platforms. I also mentor and develop my team members, collaborate with cross-functional stakeholders, and stay abreast of industry trends and best practices. I am passionate about creating value and impact through innovative and effective strategies, leveraging my mix of corporate, consulting, and entrepreneurial experience.