Elena Speer, PhD's Linkedin Analytics

Collaborative and highly accomplished Global Senior Insights Executive (MD, Regional President, Global and Regional Business Development Director, Global Account Director) with extensive experience in the international market research, CX, Retail Performance, DIY digital platforms, researchtech & strategic planning. Skilled at creating, transforming and growing client’s brands and businesses by harnessing the power of digital, innovative and insightful market research. Strong commercial acumen with cross disciplinary expertise working for blue-chip companies across various sectors. First class market research experience gained at Ipsos (16 years), researchtech at PureSpectrum. PhD in Psycholinguistics. Infectiously enthusiastic and inspirational leader passionate about empowering teams to deliver against stretching objectives. Achievements  Increased global management consultancy sector by 58%.  Increased tracking and advertising research business 5-fold up to 10M€ in 4 years.  Grew CEEMEA communication & media research by 54% in 3 years.  Focused on client's digital transformation improving time and cost efficiency and sustainability.  Launched Ipsos DIY Digital platform; new AI-based research solutions which provided unbiased, passive data to clients.