Elenor Hodgson's Linkedin Analytics

Ironically, I wasn’t always a fan of LinkedIn. The self-promotional and often cringe-worthy content put me off spending much time there. But now, I create LinkedIn content for a living. What changed? In 2023, I noticed the poor quality of content dominating the platform. The feed was full of “experts” and stale company posts. However, I was drawn to a few founders sharing their valuable insights, opinions and genuine journeys along the way. This sparked something: every founder & subject matter expert should be building brand awareness for their business through their personal profiles. After successfully building up a client's founder profile and also my own, I was convinced that this is THE playbook for B2B social content. So, I launched our Founder-Led LinkedIn content creation service. Since then, I’ve witnessed the incredible impact that building a personal brand on LinkedIn can have on a business (watch our Case Studies). It’s safe to say I’m a convert.. As a Content Strategist, I work directly with clients, supported by my team including a Content Writer, Video Editor, and Graphic Designer. Our mission is to help brilliant founders tell their story, share their expertise, and grow their business through building a presence on LinkedIn. Interested in launching a founder-led content motion for your company? Shoot me a dm.