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Content Marketing Advisor

Initiative Italy

- Constructive participation in the development of multichannel and integrated ATL, BTL and online communication strategies through tactical or strategic initiatives based on objectives by identifying the most appropriate channels based on specific objectives and available budget
- Developing and maintaining strong and lasting relationships with internal stakeholders (c-level), external partners and clients
- Collaborating on activities to monitor competitors and market trends
- Overseeing content created by third-party partners for the agency's clients, verifying the storytelling, its originality and the adherence to brief and target audience
- Monitoring activities through KPI analysis to make any corrective actions and evaluating reports and KPIs to support strategic decisions such as brand awareness, consideration or customer retention/engagement
- Coordination of work team and clients to achieve planned goals and high levels of client satisfaction

Active clients include: Prime Video, Vinted, Deliveroo, LEGO, Foxy, Zucchi, Dr. Schär, Alfasigma

Associate Director, Studios

- GTM of the branded content unit in Initiative, a division focused on branded content, communication & marketing strategic initiatives
- Discover and define innovative business solutions and cross media projects involving new and non-traditional channels
- Develop branded content and storytelling ideas to be spread offline and online/social
- Work on content strategies from creative concept to execution, KPI and recommendations analysis
- Supervision and execution of client campaigns including content creation, digital public relations, promotions, partnerships, blogger and influencer initiatives, online and offline special events
- Collaborate with the media planning teams to leverage digital advertising and also offline activities where appropriate
- Work with analytics team and oversee preparation of metrics, tracking and activity reports as based on client reporting needs
- Conduct researches and create materials to support business development opportunities in the branded content landscape
- Partner with branded content production companies, social media agencies, broadcaster and media owners
- Measure branded content projects in collaboration with research institutes

Branded Content and Entertainment Sr Manager

Yahoo

- Define Tumblr strategic plans - short and long term - studying and following the market and the digital trends
- Sharing scenario, ideas and using data, I worked to define and build ideas and strategies that match client's needs and, acting proactively, anticipate client's expectation
- Action planning in order to start and develop the suggested approach, coordinating the production and the project development
- Results monitoring and reporting, analysis of KPIs and metrics related to the project.

Some of the developed projects:
Ferrero Rocher (belloebuono.tumblr.com)
Ciccarelli (fcomefamiglia.tumblr.com)
Red Bull (redbullopencircle.tumblr.com)

Digital Strategist

MediaCom

- Collaboration on digital and offline projects to complete and enrich communication strategies for brands
- definition and implementation of media and marketing plans to hit the comms goals
- trend monitoring and presentation of digital scenario, both internal and external
- coordination of digital and influencer projects, managing internal and external teams
- deck beautification
- creation of video case 
Main Clients: Bayer, GSK, McCain, Parmareggio, Ferrari Formaggi, Revlon, Universal Music

Digital and Unconventional Specialist

3d produzioni di Didi Gnocchi

Content production and translation for a web-tv, graphics for tv news (Rete4), video editing

Graphic/Movie designer

Vodafone IT

Promoter

Aiuto agenzie e brand ad ideare e strutturare strategie di marketing, media e content.

La mia filosofia si può tradurre con una citazione: "Why" is always a good question, "why not" is a better one.

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