Thirty21

Copywriter and Content Strategist

Good Bones United LLC

- Provide copy and content support to Edtech, family, parenting, and faith publications and organizations

Freelance Writer

- Supported and executed multi-channel strategy to grow adoption in targeted clients
- Founded social media community, leveraging A/B testing best practices to grow membership to over 200 users in 6 weeks
- Customized brand message to reach and capture audience engagement with targeted email campaigns 
- Collaborated with both broader marketing team and Customer Success completing all phases of projects from planning to on-time completion of quality deliverables

Client Marketing Specialist

Edgewood City Schools

- Received the top evaluative educator rating eight years in a row with achievement in positive classroom environment, knowledge of students & individual needs, & content delivery
- Created my own standards-based curriculum & content by writing over 25 original short stories, recording 5 original songs, and producing 10+ original video stories for maximum student engagement
- Effectively communicated to various stakeholders tailored to their position & needs, including contacting 120+ parents/guardians per contract year
- Analyzed data to assess over 900 learner's individual and collective growth towards learning objectives & adapted future instruction based on data
- Quickly adapted in-person curriculum to create 160+ lessons via Google Suite for a Remote Spanish 1 course
- Served as a Mentor Teacher for a colleague in their first two years as a classroom teacher. Met bi-weekly to track progress, answer questions, review lesson plans and data, & offer advice and encouragement
- Managed six classes of 20-30 students daily and maintained an inclusive & welcoming environment by seeking to make meaningful contact with every student every day
- Led a team of 40 students as National Honor Society advisor to plan and execute three major events, and incorporated multimedia content for a student-centered tapping ceremony

Spanish Instructor

Miami University

- Coordinated and delivered three trainings to area school districts on literacy in world language instruction
- Created online resources for two eLearning sessions

Teacher Consultant - Ohio Writing Project

Monroe City Schools

Content Creator + Writer | Ed ➡️ Tech | Chill Dad Vibes

Connect with folks, synthesize information, and simplify language without sacrificing personality? Can do.

I discovered a passion for writing in 2016. I wrote silly, instructive short stories for my Spanish classroom and pivoted in 2022 to use that audience-tailored, data-informed writing in the world of marketing.

Now, I've written email campaigns, paid ads, social posts, blog posts, web copy, LinkedIn articles, and a toddler parenting course. 

Other loves: Survivor, board games, Ravensburger puzzles, using enough salt in cooking, eye-roll-worthy puns for my wife, being as similar as possible to the dad from Bluey with my three kids

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