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I am a creative project manager with 5+ years of experience leading marketing projects in a mix of creative, client-facing, and administrative functions. In 2019, I became a StoryBrand-trained copywriter, applying the framework to brand messaging and content marketing for service-based businesses. Throughout my career, I’ve worked to educate and engage the audiences of service-based businesses to increase visibility and build a loyal follower base. Over the past 5 years, I've worked in multiple agencies (social media marketing, web design, PR, and more), led teams of 4-8 creatives to execute client strategies, and carried out content marketing plans for clients across multiple industries. I’m adept in using technology and have successfully implemented various software to achieve overall growth. My knowledge includes CRMs (HubSpot, EveryAction), ESPs (Mailchimp, Convertkit, Flodesk, Mailerlite, Sendgrid), learning management systems (Kajabi, Teachable, Articulate) PM platforms (Asana, Trello, Clickup, Monday, Basecamp), and creative tools like Adobe, Figma, and Affinity. I’ve also integrated tools like Twilio, Airtable, and Make for data management. I’m a Fashion Designer by trade (2010-2013) and have since expanded my marketing knowledge with the following training programs: UX Design Certification - 2024 | Google Careers Project Management Certification - 2023 | Google Careers Content Marketing Certification - 2021 | Hubspot Academy Inbound Methodology Certification - 2021 | Hubspot Academy Inbound Marketing Certification - 2021 | Hubspot Academy Email Marketing Certification - 2021 | Hubspot Academy SEO Marketing Certification - 2021 | Hubspot Academy StoryBrand Framework for sales copywriting - 2020 | Business Made Simple University In addition to these, I have a working knowledge of basic Python and HTML
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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