Elias Castaneda's Linkedin Analytics

Harnessing the transformative power of digital innovation to drive unmatched business growth and also to inspire and uplift others. My journey is driven by the purpose to reveal hidden pathways to success, fostering an environment where excellence is not just pursued but shared, hoping to play a role in making the world a better place. I am a Marketing and Digital Leader, providing strategic direction for large-scale organizational transformations. I've led marketing and commercial activities for a $140M top-line digital business and implemented the supporting digital tools accounting for a budget of $10M a year in capital and SaaS expenses. During my career, I've created and led cross-functional teams of over thirty employees, including e-commerce merch managers, digital marketing specialists, social media experts, user experience designers, front-end and back-end developers, and engineers. I help C-level executives transform their organizations into top-performing digital companies. ➊ Specialties • Digital: Content Management; Change Management; Content Marketing; Organizational Design; Partnership Development; RFP Implementation; Software Architecture Design, Tech Design; Tech Discovery; Third-Party Negotiations. • Analytics: Business Analytics; Marketing Analytics; Business Intelligence; Dashboard Design; Price and Promo Elasticities; KPI Design; Marketing Mix Modeling; Portfolio Management; Regression Modeling; ROI Analysis. • Planning: Budget Planning and Management; CAPEX Management; OPEX Management; Financial Planning; Forecasting; Product Development; SG&A Management; Strategic Planning; Team Management; Project Management; Transfer Price Calculation. ➋ Toolkit for Digital Transformation User Journeys Mapping; Product Lifecycle Management; Frameworks and Templates Creation; Process Change Matrix; Network & Change Agents Tracking; ITL processes; Integrated Business Planning (IBP); Employee Performance Tracker; Digital Strategy Development; Dev Ops; Design Thinking; Corporate and Business Strategy Mapping; Change Readiness Assessment; Agile & Waterfall Development; UAT Design. ➌ Skills • Assertive communicator. • Resourceful and dynamic problem solver. • Exceptional ability to combine topics into a whole or break them down into parts. • Pioneering leader focused on creating virtual high-performing teams. • Motivator and energizer of people. • Create, innovate, and invent solutions to solve all business problems. • Close any knowledge gaps through self-education & research.