Freelancer

-Proven SEM experience and success managing PPC campaigns across Google٫ Facebook, Tiktok, Linkedin and Bing.
-Development of SEM strategies.
-Implementing remarketing strategies.
-Weekly campaign monitoring.
-Development of KPIs reports.
-Experience generating SEM reports.
-Familiarity with A/B and multivariate experiments.
-Well-versed in performance marketing٫ conversion٫ and online customer acquisition.

SEM Specialist / Paid Media Manager

CIBC Caribbean

Responsibilities
- Define goals for campaigns, audiences, strategies and tactics, messages, creativity, runtime and performance measurement
- Make changes to campaigns when needed
- Manage campaign costs, estimate monthly costs, and reconcile budget differences
- Report campaign performance and assess against goals
- Perform QA frequently to minimize errors in accounts and campaigns
- Run tests, collect and analyze data, identify trends and learnings to get the highest return on investment in social networks and other digital campaigns
- Work with internal and external resources to run and improve campaigns
Identify new digital platforms to advertise, to maximize return on investment in digital campaigns
- Create and understand the implementation of pixels and utmcodes

Paid Media Specialist

Edelman DXI

As a Google Search Specialist at Edelman DXI, I thrived in a dynamic and challenging role where I had the privilege of managing high-profile clients including Magic Leap, Weber, ATK, and Virtusa on a daily basis. My core responsibilities encompassed the end-to-end management of Google Search campaigns, with a strong focus on budget allocation and account optimization.

Paid Search Specialist

Vine Digital Ireland

Hired to establish and manage SEM marketing program in-house and advance digital marketing campaigns.
Manage campaign costs, estimate monthly costs, and reconcile budget differences. 
Run tests, collect and analyze data, identify trends and learnings to get the highest return on investment in social networks and other digital campaigns. 
Present key findings (quantitative and analytic); applied such data to implement strategies of growth.
Doubled conversion rate and lowered acquisition costs by 41% within 3 months.

PPC Specialist

Work With Engage

Manage all paid social media campaigns, including but not limited to: Facebook, Instagram, youtube, and google search, to increase lead generation campaigns.
Forecast and craft media plans that are designed to yield exceptional results for the agencie's clients.
Optimize digital advertising for omnichannel conversions.

Paid Media Manager

AMZingPPC

Google Ads Campaigns Setup
Setting up google shopping campaigns, optimizing product feeds and developing sales strategies for the  agency's clients.
Search campaigns creation including ads creation, ads extensions, daily monitoring and weekly optimization of the accounts.
Implementing dynamic remarketing strategies in display campaigns.
KPI reports and budgeting.

SEM Analyst

PIXEL ECOM MKTG SOLUTIONS

Execute tests٫ collect and analyze data٫ identify trends and insights.
Achieve maximum ROI in paid search campaigns using analysis of data.
Track٫ report٫ and analyze website analytics, PPC initiatives and campaigns.
Effectively manage campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise.
Optimize copy and landing pages for paid search engine marketing campaigns.
Continually expand and optimize paid keyword discovery.
Research and analyze competitor advertising links.

Ads Manager Jr

Nicalia Internet S.L.U.

-Create campaigns on facebook ads, marketing strategies and social networks, including budget planning, copywriting, landing pages, sales funnels and implementation schedules.
-Investigate and monitor the activity of the company's competitors.
-Develop content marketing strategies for the company based on guidelines and content strategy.

Social Media Marketing

Datacenter1

Created content for PPC landing pages, websites, social media and email
Provided insight on all data collected each week and recommended new approaches for our online presence

Search Engine Marketing Specialist

Systrix

Optimización y posicionamiento SEO, así como el análisis frecuente de la estrategia para su mejora en el ranking de Google y aumento de tráfico web.
• Gestión de redes sociales para la estrategia de SEO Off-site. Habilidad comunicativas y de redacción con el fin de crear y gestionar contenidos.

SEO Consultant

I'm a Paid Media Expert (SEM) helping professionals, businesses and entrepreneurs grow their businesses to obtain more sales and brand positioning trought paid advertising and digital marketing. 

Soy consultora SEM, ayudo a profesionales y emprendimientos a crecer con sus negocios para conseguir más ventas y posicionamiento de marca a través de la publicidad y el marketing digital.

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