Elisabetta Borghi's Linkedin Analytics

An Omnichannel E-Commerce, Retail Sales & Marketing Team Lead with tech and digital, innovation knowledge & an international career focus. Experiences in leading international brands, SME and startups. What I do, accountabilities: • Marketing Plan, Positioning, Brand, Strategy: Consumer insights, Market research, Products & Offers, Business partnerships, growth • B2B - B2C: campaign development, ROI, ROAS, analysis, channels: BTL, ATL, online, ads, digital marketing, activations, eCommerce, affiliate, retargeting, social, mail, SMS, Web3, metaverse, GenAI • Agencies: Project Management, Budget Management & Controlling • Retail Marketing: Customer Journey, Visual Merchandising, POS display development, In store B2B events, activation, promotions, traffic, penetration, data conversion rate reporting, analysis • Retail Area Management, sales, merchandising, category analysis, mystery shopping, travel retail • Wholesale Buying: sales campaign, showroom, retailers, fashion department stores export, negotiations in EU, China, APAC, Middle East, USA • Financials: corporate efficiency measures, processes, actions development to reach profitability, metrics, Product Stores P&L, Budgeting, KPIs • Definition of CRM loyalty, retention, acquisition • Product management, positioning lifecycle, visuals, promotion • Training coaching personnel on procedures, operations, products and salesforce systems • Communication, plan, PR, Media Planning, press, digital (media, TV, web, social media, influencers, first data and acquisition of new customers) , communications, content, creative image, launches, pitches, events management, Investors Relations. Specialties: Product | Brand | Digital | Marketing | Innovation | Merchandising | Travel Retail | Luxury | Consumer Goods | Fashion | Analysis | Trainings | Brand Management | Multichannel | Omnichannel | Retail | Trade | Beauty | Distribution | Concessions | Sales | Promotion | Export | Business Development | Stores | Visual | E-Commerce | Operations | Planning | Strategy | Forecasting | Purchasing | Budgeting | Sustainability | Communications | Partnerships | Sponsorships PR | Event | Startups | Media Relations | Trends | Strategist Languages: English, Italian, Spanish, French, German, Catalan