Craft Your Content

Craft Your Content is a proofreading, editing, coaching, and content strategy collective of freelancers that works with professional writers and entrepreneurs interested in improving the quality of their writing to establish their influence and authority in their industries.
 
We work with clients who want to publish great articles and books because they have something exceptional to say, and they recognize that getting outside feedback helps them achieve this goal. We are a dedicated team of meticulous editors and proofreaders with a reputation for client satisfaction.
 
What is my role at CYC?
 
 ● Work with clients to clearly define their brand’s voice and vision—what they have to say and how they want to say it.
 ● Evaluate and execute on the creation of content strategy and foundation materials, including brand strategy, customer profiles, and style guides.
 ● Assist clients with ideas for content and article topics and their expansion possibilities, and help them build their monthly editorial calendars.
 ● Oversee a full team of freelance editors and proofreaders dedicated to helping clients create the most compelling and clear content every time they hit the “Publish” button.
 ● Regularly write pieces for CYC and my own sites, in addition to writing guest posts and pitched articles for various publications and websites. Also appear on podcasts and radio shows to discuss all things writing, editing, thinking, and creativity.

Founder & Managing Editor

Writers' Rough Drafts Podcast Host

Foster

• Offer advice and guidance to founders on collaboration, editing, and peer reviews for the Foster (Y Combinator W21 Cohort) community and leadership

Editorial Advisor

Simple Programmer

Simple Programmer is a website created to help make the complex simple for programmers and developers in their own lives and careers. In 2015, the website shifted from having John as its sole content creator, to a contributor model that engages a pen of 150+ writers and video creatives. 

My work with SP started by establishing a solid and stated voice & vision for the site, so that the site owner could rest assured that any new articles by new writers would be in line with what he wanted for his site. I also created a unique style guide for the brand, so that any article that published was obviously "an SP article" - while still retaining the contributor's unique ideas and commentary.

We then set about recruiting and managing contributors for the site, reviewing and approving new submissions, curating continued involvement from prior writers, editing and coaching programmers through the (often new-to-them) experience of writing and publishing, formatting posts, and scheduling the content calendar to guarantee consistent new articles on the site.

I've continued to work with both to reinforce the reputation for the brand as an exceptional destination for programmers to improve their own lives and careers.

Managing Editor

TEDxAberdeen

• Curated speaker talks (10), required TED video presentations (3), some music/breaks/emcee content, and event flow to present a cohesive programme that told a story from beginning to end (on New Ways to See Old Things) and separated each segment into topics and themes.
• Collaborated with speaking coaches from AB15 to put together an abbreviated training schedule for speakers to write, revise, practice, and prepare their talks in approximately 10 weeks.
• Helped TEDxAberdeen speakers to build on their application "idea worth spreading" and find the most important message they wanted to share with the audience.
• Through various mediums (email, virtual call, in-person feedback), coached speakers on writing, revising, practicing, and preparing their talks.
• Reviewed 100+ speaker applications to create a short-list for committee consideration, scrubbing details and information to blind present the applicants for consciously unbiased decision choices.
• Combined SEO research and content writing for titles/tags/description/categories to upload videos to the TEDx site for publication on YouTube.
• Sat on stage with tech and stage manager on the day of the event, to give cues and direct various transitions (cooperating fully with stage manager who ran the full book and stage movement) as rehearsals had not provided adequate time to practice and coordinate these details.
• Advised speakers and various organizations on best practices for SEO, sharing, and community engagement post-event to keep spreading the ideas and recognition for TEDxAberdeen going forward.
• Worked with the TEDxAberdeen committee on various planning logistics, especially regarding the speakers and programme.
• Received such praise after the event as "This was like a *REAL* TEDx event"

TEDxAberdeen Programme Curator

Forbes

Online Columnist - Contributor

Various

For over 15 years, I have traveled the world looking for great stories to live, interesting tales to share, and new ways to make words sexy.

 ● Freelance Writer: 2001 – 2014
 ● Contributor, Forbes.com: 2011 – 2017
 ● Columnist and Bar Guide Reviewer, MaineToday Media: 2010 – 2011
 ● Owner, Ophelia’s Webb (Blog and Brand): 2009 – 2014
 ● Freelance Editor: 2010 – 2014

Freelance Writer and Editor

Tropical MBA

Tropical MBA is a website and podcast dedicated to helping people find freedom and opportunities through starting their own business. Their online community, Dynamite Circle, serves as a place to meet other like-minded location-independent entrepreneurs and avoid the pitfalls of entrepreneurial loneliness.

I started working with the creators Dan and Ian when the site was only a couple of years old, and the community had been growing for only a few months. As the first managing editor for their brands, most of my time was spent helping them to formulate and market the voice and vision for their community. This included organizing events (including their annual conference for 250+ attendees) and meetups around the globe, connecting members, and taking responsibility for creating or editing most of the site’s content and writing. 

We built the community from 50 paid members to over 1,000 in less than 3 years.

CreativeMind Search Marketing

CreativeMind Search Marketing was a paid and inbound marketing consulting firm that specialized in eCommerce and small business SEO.

My primary work included optimizing campaigns, rewriting ad copy, and reporting SEO metrics to business owners in a way that they could understand both the numbers and the impact on their business objectives.

Internet Marketing Coordinator

The Portland Press Herald

Bar Guide Reviewer

MaineToday Media

Online Columnist 

Wanna chat more about how I can help you unleash your writing talent?

As an editor and writing coach, I'm all about cultivating an environment of creative freedom and personal growth. Whether you're penning your debut novel, fine-tuning your blog posts, or crafting captivating essays, I'm here to offer non-judgmental support, insightful feedback, and a sprinkle of enthusiasm that'll have you tackling your writing goals with gusto.

I've spent over a decade guiding writers like you to harness their creative genius and craft compelling narratives that leave readers begging for more, with another decade of experience before that writing (as well as marketing and sales at top levels, but that just adds to the tracks of connections my brain-train runs on.)

Hey, enough about me – let's talk about us. Are you ready to take your writing to the next level? From one-on-one coaching sessions to vibrant writing communities and tailored resources, I've got everything you need to hone your craft and unleash your inner wordsmith.

Embrace the process, trust your voice, and never underestimate the power of a well-placed semicolon. 😏

Need guidance, inspiration, or just a virtual high-five? I'm only a message away!

So, what are you waiting for? Let's forge on with this writing adventure and make magic happen – one word at a time! ✒️

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