Design Plus Atlanta

VP Brand Partnerships & Acquisitions

Senior Account Executive

Cox Communications

Lifecycle Marketing Manager

Turner (Turner Broadcasting System, Inc)

Drove incremental revenue across the Turner Portfolio through the creation of strategic business partnerships including eCommerce storefronts, home video, licensed consumer products and branded events. 
Negotiated and chaired eCommerce agency partnership for all digital storefronts including contract negotiations, financial milestones and marketing obligations. Grew the business to span 50K SKUS across 3 networks. 
Strategized and implemented 360 marketing campaigns across multiple channels: Print, on-air and digital including SEO/SEM and CRM targeted campaigns.
Closely reviewed data analytics using Adobe Omniture & Google Analytics to ensure marketing campaigns targeted and meet department goals. 
Controlled multi-million dollar operational budgets across all networks collaborating closely with financial teams.
Educated and gained internal support of executive leadership to take ownership of the creation of consumer products program; launching brands for the first time into a variety of product categories including multi-platform gaming.
Orchestrated operations of all consumer facing storefronts at branded experiences, including festivals, travel and auctions, creating over 85 unique products annually. 
Directed studio and retail partnerships generating multi-million dollars annually through the release and marketing of over 60 titles; sold at retailers including Costco, Target and Walmart. 
Conducted ideation sessions to explore future brand extensions with strategy and research groups, presenting findings to CMO and financial teams. Pioneering 2-3 new businesses annually.

Partnerships & Brand Eperience Marketing  Manager

Nancy Bailey & Associates, Inc.

Successfully launched fortune 500 companies into adjacent product categories, creating significant incremental revenue while increasing brand awareness and loyalty. 
Key clients: Procter and Gamble, Travelocity, Crayola, Merck/Coppertone and USA Today/Gannett 
Lead all aspects of client relations including: strategy development, licensee management, marketing plans, and financial tracking.
Facilitated relationships between the brands and over 30 product manufacturers daily.                                                   
Ownership of the COVERGIRL Beauty Tools program at Target generating over $3 million in sales
Negotiated partnership between QVC and Travelocity delivering media value of over $250M.

Account Executive

Alternative Apparel

Collaborated and strategized with large retailers to deliver programs within product set dates 
Drove and implemented licensing business direction 
Negotiated, drafted &amp; managed licensing agreements and contracts
Analyzed trends and applied to product design, marketing and retail display strategy 
Lead creative execution of design &amp; branding style guides for licensed products 
Managed licensing department financials 
Liaison between public relations, marketing agencies and celebrity stylists

Licensing Manger 

Created brand presentations for Fortune 500 companies 
Assisted in development of licensing strategies and marketing plans Aided in website design and function
Participated in new product development projects 
Assisted intellectual property attorney in trademark, copyright and design protection

Marketing and Development Assistant Manager 

As the VP Brand Partnerships & Acquisitions at Design Plus Atlanta, I lead the development and execution of innovative strategies to grow our portfolio of clients, partners, and acquisitions in the media and entertainment industry. I have over 20 years of experience in this dynamic and competitive field, where I have successfully launched, marketed, and scaled multiple products and brands across various platforms and channels.

My core competencies include new business development, creative direction, online marketing, and strategic partnerships. I have a proven track record of generating revenue, increasing brand awareness, and creating value for our stakeholders. I am passionate about finding and creating opportunities to collaborate with talented and diverse teams, partners, and creators, and to deliver engaging and impactful experiences for our audiences. My mission is to leverage my expertise and network to drive growth and innovation for Design Plus Atlanta and the media and entertainment industry.

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