University of Indianapolis

I am currently working on earning my Master's in Mental Health Counseling from University of Indianapolis.

Graduate Student

McGlone Law

Head of Marketing

The Marketing Hive

CEO & Founder

One Claim Solution

Head of Demand Generation

andros

My mission is to get customers and prospects excited about andros, its products and services by nurturing leads from various channels. I use my expertise and knowledge to optimize engagement with current customers and develop strategies for marketing services and product features.

Specifically, I focus on:
     - Creating and executing demand generation initiatives that drive pipeline growth
     - Project-managing ABM campaigns and messaging initiatives
     - Building and monitoring paid social campaigns for all andros initiatives
     - Creating email nurture programs and workflows within Hubspot

Demand Generation Marketing Manager

CertaSite

Leadership, Management, and Accountability
- Built and led sales development team
- Managed $300K marketing budget and achieved 124% annualized ROI
- Built marketing funnel KPIs and targets to support sales and company goals
- Functioned as interim CRM Admin supporting sales, marketing, and operations
- Used HubSpot, WordPress, SEMrush, Google Marketing Suite, Adobe Suite, and ZoomInfo

Demand Generation and Lead Development
- Generated 5X marketing revenue comparing first 4 months of hire to previous 8 months
- Consistently delivered 6X marketing generated revenue month-over-month
- Developed processes to manage end-to-end growth and to optimize flow of qualified leads to sales
- Created multi-channel marketing programs to support new and existing business and product launches
- Collaborated with sales to establish ideal customer profiles and identify target accounts
- Built acquisition marketing function to support and increase acquisition of fire protection companies

Brand Management and Positioning
- Led rebranding of 16 acquired companies and implemented demand generation strategy for new markets
- Ensured all marketing communications, product tags, and uniforms met CertaSite brand standards
- Managed partner and marketing vendor relationships
- Implemented campaigns to get consistent, positive Google reviews to boost local SEO for markets

Customer Journey and Experience
- Built first customer onboarding and marketing programs to support sales funnel conversion
− Increased win rate from 72% to 94% and decreased time to close from 33 days to 8 days
- Increased Net Promoter Score (NPS) by 30 points, from 40 to 70

Marketing Director

Pinnacle Solutions Incorporated

- Grew contribution to sales pipeline from marketing initiatives from $0 to +$3.1 million
- Managed +$170K marketing budget and achieved 115% annualized ROI
- Led annual planning meeting and developed sales and marketing strategic plans for US and Canada
- Developed and executed product launch, up-sell/cross-sell, and new market campaigns
- Executed marketing campaigns using PR, email, automation, SEO/SEM, and affiliate marketing
- Managed partner relationships (AWS and SAS) and business development consultants (MRP)
- Negotiated all corporate presence, including sponsorship agreements, at events and tradeshows
- Managed cross-functional marketing and pre-sales teams for prospecting and sales operations support

Director Of Marketing

I lead Pinnacle's marketing initiatives. While in this position, I accomplished the following:
- Improved keyword ranking from an average rank of 34 to 10 through SEO strategies
- Increased organic traffic conversion by 76% and improved paid search conversion by 7%
- Led company through two marketing tech stack transitions

Some of my responsibilities include:
- driving marketing and sales development strategies
- managing our inbound and outbound marketing campaigns
- managing our business development team
- creating and executing a variety of digital marketing initiatives including: lead generation, email marketing, SEO, content creation, social media, and video creation.
- writing and designing content assets and thought leadership pieces
- negotiating event sponsorships
- media relations

Digital Marketing Strategist

I led all digital marketing initiatives and projects. While in this position, I accomplished the following:
- Grew organic traffic by 85% YoY through SEO/SEM optimization
- Developed company-wide Marketing and Branding Standards as well as Live Chat Guidelines
- Created custom communication journeys using marketing automation workflows
- Created all corporate content pieces, by-lines, press releases, email campaigns, and multimedia assets

Some of my responsibilities included:
     - website copywriting
     - SEO
     - content marketing
     - Google AdWords campaign management
     - social media content and campaign management
     - social media analytics and listening
     - email marketing campaigns
     - marketing automation
     - graphic design and marketing collateral creation
     - employee communications
     - media relations
     - community relations
     - brand development

Digital Marketing Coordinator

As the Social Media Coordinator, I managed the company's social media platforms. While in this position, I accomplished the following:
- Grew social media following and engagement by an average of 7X across social channels
- Led weekly marketing strategy meetings with cross-functional sales, HR, and technical teams
- Developed social media and marketing strategy to align online presence with desired brand image

Some of my responsibilities included:
- social media content management
- social media campaign creation
- social media analytics and listening
- brand development and management
- email campaign creation and execution

Social Media Coordinator

Desmond Tutu Center for Peace Reconciliation and Global Justice

My supervisors believed the DTC needed a community blog and I volunteered to take on the project; I built the blog from the ground up. When I left, we had five regular bloggers and multiple occasional bloggers that deliver content to our 770 subscribers. As the Blog Coordinator, I conducted research on best practices for blogs and created an employee blog handbook and community blogger guidebook. I also created general employee guidelines for social media best practices to cover standards for other forms of social media. I designed the blog format with Wordpress and HTML. My daily responsibilities were:

- recruiting bloggers
- managing blogger deadlines
- editing employee and community blogger submissions
- moderating post commentary

Blog Coordinator

As the Marketing and Communications Associate, I managed all marketing efforts for the Desmond Tutu Center. This included:

- writing and editing the employee marketing guidelines
- creating audience personas and tactics for appealing to each audience
- designing marketing collateral and media kit deliverables (press release, pitch letters, etc.) using Adobe Illustrator, Photoshop and InDesign
- managing the marketing and community relations outreach table at events
- managing social media platforms (Facebook, Instagram, Twitter, Snapchat)
- managing the upkeep of the Desmond Tutu Center’s website (Wordpress and HTML)
- creating media contacts database

Marketing and Communications Associate

Good Clean Fun Butler University

Good Clean Fun is an organization on Butler University’s campus that provides students with information about local and affordable events and activities. I was responsible for researching local events in Indianapolis and managing Good Clean Fun’s social media through Hootsuite. The organization was having trouble engaging followers and I suggested occasional contests and requests for feedback on what types of events followers would like to see. These initiatives were implemented.

Metazoa Brewing Co.

-Assisted in organization of events and festivals
-Solely managed booking for live music nights
-Created databases to track event data
-Designed marketing collateral

Marketing and Communications Intern

I'm a challenge lover. I enjoy taking on new opportunities and seeing how I can learn and grow from them. I thrive in an environment that provides me with variety, complexity, and ownership. Currently, I am the head of demand generation at One Claim Solution - a restoration billing company.

My mission is to get customers and prospects excited about One Claim Solution by generating demand and nurturing leads from various channels. I use my expertise and knowledge to optimize marketing performance, generate opportunities, and drive conversions.

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