Fortune Brands Innovations

Insights leader responsible for guiding strategic decision-making through the delivery of comprehensive research and data-driven insights. Leading initiatives to elevate market understanding, analyze consumer behavior, and gather competitive intelligence in support of business growth and innovation.

Director, Consumer & Market Insights

Fortune Brands Water Innovations

Insights leader for Fortune Brands Water Innovations. Driving business growth through strategic and actionable insights that help identify market opportunities, inspire innovative solutions, and achieve performance goals.

Senior Manager, Consumer & Market Insights

Oversee all product and innovation research initiatives for Fortune Brand’s Global Plumbing Group.

Manager, Market Research- Water Innovations

National Association of College Stores

Directed all research initiatives of OnCampus Research that support the association and the collegiate retailing industry.  Major ongoing studies include Student Watch™ course materials research, Faculty Watch course materials research, and the Independent College Stores Financial and Operations Surveys. Also managed the Campus Survey Services and an online panel of more than 20,000 college students on 400 campuses nationwide.

Director, OnCampus Research

AG Interactive

Executed consumer knowledge efforts to support various technology channels, requiring strong knowledge/execution of a range of qualitative and quantitative methodologies to identify and reach differentiated consumer segments.

Collaborated with marketing & advertising, user experience, social media, creative, & editorial teams to drive customer acquisition, retention, usage, and brand satisfaction.  Assisted with defining a differentiated brand strategy to successfully execute a site redesign.


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Senior Research Analyst / Brand Management

American Greetings

Researched consumer segments via psychographics to apply insights and key sales data to create cards based on consumer needs.  Provided actionable insights through analysis of multiple data sources derived from qualitative and quantitative methodologies, secondary and trending resources, competitive patterning, and product analysis.

Consumer Research Analyst

Analyzed seasonal and everyday greeting card programs for both corporate and competitive product; utilized product attribute database and point of sale reports to identify successful product formulas. Recommendations were incorporated into marketing and product development plans for annual design refresh to help drive program productivity.

Product Analyst

News America Marketing

Provided consultative marketing and advertising services for major CPG and retail companies.

Project Coordinator / Trade & Co-Marketing

Elizabeth is a research & insights leader with 20 years of experience impacting organizational performance through a combination of creativity, initiative, and insatiable curiosity.  She has a proven record of developing innovative research solutions to identify and reach differentiated consumer segments and discover new product opportunities. Elizabeth has the ability to identify trends & drive insights that translate into key market-facing initiatives and inform product strategies.

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Elizabeth Riddle's Linkedin Analytics

Elizabeth Riddle

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Elizabeth Riddle

Want to drive more opportunities from LinkedIn?

Elizabeth Riddle's Linkedin Analytics