Elizabeth Brandes

Vice President, Marketing

CAEL

This role expands my team's responsibilities to include CAEL events as well as oversight of our professional development offerings. Our group also plans and executes CAEL's annual conference each fall, where we typically have 1,000+ attendees, both in person and virtually.

Vice President, Marketing, Communications, and Events

I lead a dynamic team that manages branding, go-to-market strategies, lead nurturing, B2B, membership, and events marketing, content, PR, social media, communications, and positioning efforts to increase membership and drive enhanced value for CAEL's clients and its stakeholder community that passionately supports adult learners as they pursue education and career goals. Our partners include postsecondary learning providers, workforce and economic developers, employers/industry groups, mission-aligned funders, and governmental organizations.

Vice President, Marketing & Communications

Student Connections

At this former Strada Education Network affiliate, led a strategic B2B marcom team responsible for brand awareness, lead generation, content marketing, digital/email/social media marketing, marketing analytics, insights and reporting. Managed branding, website, advertising, tradeshows, RFP responses, Hubspot platform with Salesforce, competitive intelligence and market research. Created new Student Connections brand in 2016 and formulated strategy and approach consistent with corporate objectives.

Strada Education Network

(Formerly USA Funds) Led a strategic team and directed market research efforts, oversaw proposal responses, investigated new business and product opportunities. Provided product development, strategic sales and corporate outcomes measurement support. Served previously as Director, Marketing Communications and oversaw a staff of 8. Areas of focus: debt management, default prevention, strategic marketing development and execution, financial literacy, performance evaluation and project management.

Director, Marketing/Strategic Solutions

Sallie Mae

Led business development for Sallie Mae's new international division and helped establish Sallie Mae UK by designing and implementing a new private education loan program (with origination and servicing operations based in London) for UK higher education students studying in the UK and in the U.S. Led market analysis, identified new opportunities and recommended new business strategies. Also co-developed new global health loan program (GHELP). Responsible for creating UK marketing materials, coordinating public relations activities and developing partnerships. Successfully oversaw offshore IT agency team building the UK loan origination/servicing platforms and managed costs under budget.

Director, International Business Development

Chase

Developed, implemented and managed new nationwide marketing and communications strategies for federal & private higher education loan products and services. Managed a team of 6: product marketers, content developers, graphic designers, print production specialists, a tradeshow coordinator and warehouse manager. Oversaw 600 B2B projects annually in support of a national sales team and $6B in annual volume. Stayed under budget annually. Managed rebranding with the Chase/Bank One for the education finance division and chaired ELM Resources' national marketing committee. Led product development teams (school-as-lender, 0-fee loan and consolidation loans).

First Vice President, Marketing, Education Finance

Southwest Student Services Corporation

Directed national marketing strategies; managed a marketing and communications team of 4 in support of federal and private education loan products and services. Managed the corporate rebranding initiative, launched new marketing campaigns and oversaw development of a new bilingual website. Managed print and online content development as well as outsourced graphic design, coordinated B2C direct mail marketing efforts in support of a $2B goal.

Director, Marketing

As director of marketing services at Sallie Mae's affiliate, Bank One-Education One Group, was responsible for developing, implementing and directing nationwide B2B strategies for federal and private education loan products and services offered under the Bank One brand. Led team of content developers, graphic designers, print production specialists, an industry conference coordinator and warehouse manager. Successfully managed 500 university print projects to support sales team of 40 and $3B in annual loan volume.

Director, Marketing Services

Bank One Corporation

Managed Bank One's K-12 private loan program with the KY Higher Education Student Loan Corporation. Managed marketing communications, sales and call center activities. Developed IN and LA tuition loan programs with the Catholic Archdioceses, supervised sales, marketing and customer support team during merger with First Commerce Corporation and First Chicago/NBD.

Manager, Tuition Loan Program

Deutscher Bundestag

Awarded a full scholarship and funding through DAAD (Deutscher akademischer Austauschdienst) and the Universitӓt Bonn, Germany for a 1-year internship with the Deutscher Bundestag (Lower House of Parliament). Worked in the Bonn office of parliament member, MdB Rainer Eppelmann, former Minister of Defense in the last cabinet of the German Democratic Republic (GDR). Served as liaison with Berlin area constituents, worked on re-election campaign and translated articles into English for publication.

German Bundestag (Parliament) Internship

Collaborative ENTP marketing and communications professional with 25+ years of progressive responsibility and experience in team development, strategic planning and execution, branding, content and digital marketing, advertising, research, vendor and event management, product development, proposals, project management and cross-functional teams. I thrive in dynamic, fast-paced environments where strong innovation, strategy, communication, and problem-solving skills are required to support business needs and deliver success.

I lead a dynamic team of 4 that manages branding, go-to-market strategies, lead nurturing, B2B, membership, and events marketing, content, PR, social media, communications, and positioning efforts to increase membership and drive enhanced value for CAEL's clients and its stakeholder community that passionately supports adult learners as they pursue education and career goals. Our partners include postsecondary learning providers, workforce and economic developers, employers/industry groups, mission-aligned funder, and governmental organizations.

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