Elizabeth Cooper McFadden's Linkedin Analytics

I am the CEO and Director of Brand Strategy of Novella Brandhouse, a WBE-certified branding firm developing strategic marketing plans, award-winning design and content for companies trying to scale and improve overall business performance. Over my 25-year career, I have worked with over 200 brands - helping clients increase sales by 20-30%, improve Facebook traffic by as much as 300%, and in one case, refreshing an e-commerce brand that led to 1,000s of inventory units selling out within minutes. Over a decade ago, I developed a process to help organizations of all sizes find their voice in a crowded market. Taking the brand strategy model used by Fortune 500 companies, I designed a method for smaller companies to develop their brand. WHAT PEOPLE ARE SAYING: 🔷 "Elizabeth McFadden is an attentive listener and Novella has the full-service team who can effectively create and implement a comprehensive branding and marketing strategy." 🔷 "Besides the quality of the product, Elizabeth and her staff run an impressive business. Contracts and expectations are clear, deadlines are timely, and their professionalism is felt throughout the process." 🔷 "I just have to praise you - the social influencers idea, the social media pushes,.....ITS ALL WORKING. I praise you! You’re my guru! My hero! You’re advice is priceless! I can’t even keep up! We’ve had two months of record sales. Is this what it feels like to be a success?!?!” EXPERIENCE: 🎯 Developing brand strategies + visual systems, marketing plans, ad campaigns, and social media platforms. 🎯 Managing a bootstrap-to-scaling firm. 🎯 Bringing the expertise, creativity and award-winning strategy of a big-time ad agency to businesses who want to scale. 🎯 Consulting with both b2b and business-to-consumer clients in industries ranging from commercial development and non-profits to food & beverage and lifestyle brands. 🎯 Speaking on stage and in online forums about brand strategy + messaging, marketing plan development, social media content, female entrepreneurship and scaling a small business. 🎯 Published author, co-wrote with April Beach, Baby Pro Business Plan (2008); Baby Planner Business Trade Secrets (2010) Specialties: Brand Strategy, Brand Architecture, Brand Management, Campaigns, Content Strategy/Marketing, Copywriting/Editing, Marketing Strategy & Implementation, Naming, Speaking Does your brand messaging have a strategy? Let's Talk! Book a complimentary call 👉🏻 https://calendly.com/elizabeth-novellabrandhouse/initial-phone-consultation?month=2020-08