Elizabeth Irvine's Linkedin Analytics

My marketing career has focused on driving growth for organizations in B2B SaaS and technology media. I’ve built three marketing departments from the ground up and thrive in building impactful, revenue-generating marketing organizations for startups. My expertise spans lead generation, demand generation, brand building, event marketing, email marketing, conversion rate optimization, business development, and content marketing. I love to create powerful brand stories and customer journeys that delight users, craft multi-channel marketing campaigns that fuel pipeline, and collaborate with cross-functional leaders to create an environment and culture that delivers results. But, one of my favorite aspects of being a marketing leader is nurturing up and coming marketers. I aim to hire where I have weaknesses so we can learn from each other, facilitate autonomy of key projects, and encourage personal growth goals as part of OKRs. Many of my direct reports have gone on to lead their own teams and are thriving. Interested in working together? I advise startup marketing leaders as well as consult on marketing strategy and: - Marketing strategy in early stage startups, including budgeting, planning, digital strategy, etc. - Content marketing & inbound marketing - Conversion rate optimization - Website segmentation & personalization - Demand generation - Email marketing & event marketing If you'd like to connect about advisory or consulting opportunities, let's chat: https://zcal.co/elizabethirvine/consultation