Elizabeth Ionita's Linkedin Analytics

Hey there. 👋 I’m a big believer in the power of stories so let me tell you a bit of mine. My parents fled Communist Romania in 1981 and eventually made their way to Canada. I grew up on a beautiful 60-acre farm near Woodstock, Ontario. Wanting to escape rural life, I moved to Ottawa, got a degree, and eventually entered the workforce as a technical recruiter and executive headhunter. I was launched into the world of tech and SaaS, connecting software developers, architects, and QA folks with new opportunities. Soon started placing VPs and c-level sales and operations executives. Nothing like having someone scoff at a $500k+ OTE to get you thinking about your own life choices… When people tell you they get into software sales for the money, they’re not lying. I wanted to make more so that’s exactly what I did. Spent 6+ years in the HCM space with Ceridian and after my second mat leave, made the decision to switch it up and get into the MarTech game. It was a logical next step for me. I was already “outgrowing” my role in sales, not so much interested in “hunting” and “killing quota” anymore. I was hungry to learn about the world of marketing and GTM and what it meant to build long-term relationships and partnerships with customers- helping THEM succeed. More importantly, I wanted to understand what it took for marketing and sales teams to be better partners. Moving from a publicly-traded, $1b+ global company with a pretty aggressive M&A strategy, I was really looking forward to being part of a smaller, more agile organization. But as we all know, things rarely go as planned. It wasn’t a month before a merger of equals was announced. What seemed overnight, three companies were soon to become one. A year later, I’ve decided to step away from the B2B tech world and head into a new direction as Director of Growth for MADHUB- a creative brand and performance agency focused on doing things differently. My mission is to help humanize brands. And sometimes that will mean doing some crazy things. I’m stoked. Want to connect? Drop me a line: [email protected]