Elizabeth Parks's Linkedin Analytics

As a visionary leader at the forefront of technology market research, I am privileged to lead the exceptional team at Parks Associates, founded in 1986 by industry pioneer and leader Tricia Parks. With more than two decades of experience in the industry, I have honed a deep expertise in consumer technology markets and the transformative power of connectivity within homes, small to medium business, and the multifamily commercial markets. With a proven track record of excellence in B2B marketing, encompassing dynamic content creation, impactful event management, and cutting-edge research initiatives, my career is dedicated to driving businesses towards unprecedented success through strategic innovation and market leadership. My role involves supporting our research, sales, and operations teams to provide cutting-edge insights that empower businesses to make informed decisions in the ever-evolving tech landscape. With extensive B2B marketing and research experience, I understand the critical importance of effectively communicating research findings and market trends to industry stakeholders. I take pride in guiding our integrated strategic communications plan, encompassing brand development, advertising, public relations, and impactful marketing campaigns for our research and events. As the driving force behind six executive conferences each year, we are passionate about bringing together industry leaders to foster collaboration and ignite innovation. These events serve as invaluable platforms for sharing knowledge and shaping the future of emerging consumer technologies and converging ecosystems. My journey at Parks Associates is deeply personal as well. Founded by my BEST mentor and role model, Tricia Parks (also my mom) in 1986, the company's legacy of excellence inspires me every day. My biggest joy in life is my family, including my loving husband, who shares my passion and vision, and our three amazing children. At Parks Associates, integrity forms the bedrock of our values, driving us to deliver unbiased and accurate technology market research to empower businesses and guide their strategic decisions with utmost trustworthiness.