Recraft

At Recraft, I am developing and managing influencer campaigns to connect the brand with the right voices, creating authentic and impactful collaborations. This includes overseeing the full process, from identifying ideal influencers to ensuring campaigns achieve measurable results. Responsibilities include:

• Researching and establishing partnerships with influencers whose values and style align with Recraft’s objectives, driving meaningful engagement and ROI;
• Crafting and adapting campaign briefs to match each influencer’s unique audience, ensuring content feels natural;
• Managing contracts, invoices, promo codes, and other aspects to ensure everything works well;
• Monitoring and analyzing campaign performance metrics to optimize strategies and deliver results;
• Reviewing influencer-generated content to ensure alignment with Recraft’s standards while maintaining authenticity.

Influencer Relations Manager

Kudos Narratives

While working at Kudos Narratives, I led B2B LinkedIn Influencer Marketing campaigns for brands across various industries, including Immersive Retail, SaaS, and FinTech. My primary responsibility was identifying the ideal influencer for each campaign and delivering maximum results for the client. Key achievements include:

• Developing tailored strategies for each campaign to ensure alignment with specific client goals;
• Establishing long-term collaborations with top industry influencers, achieving CPM levels lower than LinkedIn Paid benchmarks;
• Boosting brand awareness and doubling website traffic (X2).

Influencer Marketing Manager

Scade.pro

Responsible for managing the Influencer Marketing Channel, launching B2B campaigns across various platforms, including Instagram, X (formerly Twitter), TikTok, YouTube, and LinkedIn. Through dedicated efforts, I achieved:

• An average CPM of $7 and $4 for short-form content, driving increased website traffic;
• Viral campaigns and videos with millions of views;
• A long-term partnership with a top influencer in the niche.

Rask AI

Responsible for developing and implementing influencer engagement strategies. My approach focuses on nurturing long-term relationships and managing large-scale marketing campaigns that align with the Rask AI brand's core values and goals.

Influencer Relations Lead

At Rask AI I am passionate about leveraging the power of influencers and strategic campaigns to drive growth for our SaaS product. I specialize in building brand awareness and driving audience engagement through impactful campaigns and partnerships. 

My expertise includes building and nurturing relationships with influencers, researching and integrating new platforms, such as libraries and newsletters, and collaborating with native integrations and communities. I am skilled in managing influencer marketing partnerships with bloggers across various platforms, including TikTok, Instagram, LinkedIn, Twitter, and YouTube. With a keen eye for analytics, I track and analyze campaign performance to optimize results and ensure maximum ROI.

Influencer Relations and Influencer Marketing Manager

As a Digital Marketing Manager, I have a broad scope of work that covers brand awareness, audience engagement, analytics, and tracking results. 

My primary focus is on building brand awareness through integration into existing platforms and communities, as well as researching new platforms such as AI libraries and AI newsletters. I also collaborate with native integrations and communities, engage with relevant posts on Twitter and LinkedIn, and manage influencer marketing partnerships with bloggers on TikTok, LinkedIn, YouTube, etc.

In terms of audience engagement, I provide support for key social media accounts by publishing prepared content into various platforms such as Facebook group communities, LinkedIn Rask AI, and Twitter Rask AI. I also provide immediate publishing of hot product updates on a daily support basis. Additionally, I manage content newsletter send-outs and provide e-mail support.

Digital Marketing Manager

RTA | Real Time Agency

As a Social Media Producer, I oversaw the end-to-end production of media channels. This involved conducting trend analysis, packaging agency cases, copywriting, team briefings, and moderating social media platforms such as Telegram and Facebook.

Through my efforts, the Telegram channel's subscriber count grew by 15% from September 2020 to September 2021. I achieved this by regularly publishing high-quality content that was integrated with other media products of the agency. Additionally, I optimized the content creation process, resulting in a consistent publication rate of three times a week.

In my role, I also managed the external communications of the agency, which included ongoing cooperation with industry press and partners. Furthermore, I organized online events to engage with our audience and expand our reach.

Social Media Producer

Initiative-driven and goal-oriented Influencer Marketing Manager with over 4 years of relevant professional experience at the intersection of SMM, Community Management, and Influencer Marketing. A solid team player skilled in multitasking, adhering to strict time management, and upholding strong work ethics. 

Passionate about identifying non-standard solutions that yield tangible results, as well as dedicated to continuous self-improvement. Committed to establishing and nurturing long-lasting relationships with influencers and ambassadors.

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