Lisa Gameeva

Over the past 6 years, I've helped e-commerce & d2c brands acquire and retain customers, increase engagement, and grow revenue. 
Connect with me if we could be a good match!

Email / Lifecycle / CRM Marketing Consultant

aqua ALM

Aqua cloud is a German B2B SaaS startup operating across Europe, UK and US; that helps QA teams manage their testing process.

As a CRM marketing manager, reporting directly COO, I’m in charge of:

Launching and executing CRM marketing strategy from scratch and generating qualified leads
Planning, executing and optimising CRM campaigns through multiple channels (email, push, in-app/mobile) complied with industry standards and requirements (CAN-SPAM, GDPR, CASL)
Segmenting user database to increase main KPIs (ROI, retention,l revenue)

Achievements:
- Developed 100+ customer lifecycle communication campaigns (including triggered/automated) using graphics, personalisation, segmentation, A/B testing and advanced features
- Created ABM outbound email campaigns with open rates over 80% and click rates over 30%, reducing Bounce Rates from 20% to 3%, respectively
- Doubled conversion rate of demo calls with sales through targeting a specific group of b2b audience
Reduced CPL by 40% by increasing quantity of qualified leads using a highly personalized outbound targeting approach
- Doubled MQL by implementing converting sign-up forms and lead magnets on the website
Increased retention of current users by 15% by promoting personal offers (priority support, dedicated account managers, discounts etc) through multiple channels  

Tools: Zoho, ClickUp, Tableau, Trello, Asana, Lemlist, Bouncer, Sales Navigator, Phantombuster, Dropcontact, Klaviyo, Braze, Customer.io

CRM Marketing Lead

Reima

Reima (https://www.reima.com/en)  is one of the words’ leading kids activewear brands from Finland that operates online and offline retail stores across 50 countries.

In this role, I executed an overall customer loyalty strategy for Reima in Russia and CIS (< 1 million customers), building long-term customer relationships across all channels (web, mobile, 50 offline stores). I reported to the regional Commerical director and HQ team in Finland and collaborated closely with the e-commerce team.

Achievements:
- Doubled ARR using RFM analysis and targeting customers with messages that best match their relationship with the brand
- Grew LTV by 50% by integrating a customer-centric loyalty program, personalized offers, triggered emails, and increased retention
- Executed 200+ CLM campaigns with segmentation and A/B testing across email, in-app/mobile and push notification
- Launched and localized the loyalty program for Russia & CIS market 
- Ensured GDPR compliance whilst executing customer lyfecycle campaigns and collecting data
- Managed an outsourced team of designers and developers and copywriters
- Managed marketing budget of over 100K USD /year. 
- Worked closely with cross-functional teams on loyalty incentives projects and activations

Tools:  Shopify, Bitrix24,  Amo CRM, Google Analytics, Power BI, Mindbox, Appsflyer, Mailchimp

CRM & Loyalty Marketing Manager

Theatre of Nations

The Theatre of Nations is one of the world-known contemporary theatres based in Russia, conducting multinational art festivals and performances. Its website has 500K + monthly page views and had an audience of more than 1 million people.

As a CRM marketing manager, reporting to Head Marketing, I was responsible for increasing the loyalty of the existing audience as well as executing the end-to-end CRM lifecycle across key marketing channels such as email, sms and push.

Achievements:
- Planned and managed the marketing communication calendar and ensured 100% of campaigns were run on time and within budget (email, sms, web push)
- Reduced marketing costs by 10% through database segmentation and increasing lifetime value from current customers
- Drove customer retention 2x in 6 months by developing new email campaigns and streamlining the current loyalty program
- Automated 100+ customer lifecycle campaigns (email/push)
- Grew loyalty membership base by 15% by optimising customer journey touchpoints and implementing an acquisition funnel with unique offers directly on the website
- Ensured GDPR compliance and anti-SPAM policy for all customer lifecycle campaigns

Tools:  Wordpress, Mailchimp, Trello, Figma, Hubspot

CRM Marketing Manager

GROHE

GROHE is the world’s leading provider of sanitary fittings and innovative water products. Its products are represented in more than 150 countries (1.35 billion USD turnover/year), with over 6,000 employees worldwide. 

As a Trade Marketing specialist, I was responsible for the execution of GROHE+ loyalty program and assisting Head of Marketing with GIVE – a training program for the next generation of installers in Russia and CIS. 

Achievements:
- Launched and executed multiple events in the Top 4 DIY giants (Leroy Merlin, OBI, METRO C&C, Tvoy Dom) for the best installers from Russia and CIS, thus increasing brand awareness and leading to increasing DIY annual revenue by 56%
- Helped implement & localise GROHE’s loyalty program for installers in CIS market
- Increased membership by 30% of GROHE+ loyalty program per year, implementing offline and online event-based strategies with a 1 million USD budget: interior shows (Mos Build, ISH, Batimat), roadshows, exhibitions, partner-focused events and promo activations

Tools: Salesforce, Jira, Sendinblue, SAP

Trade Marketing Specialist

CRM Marketing Manager | Lifecycle & Email Marketing | Loyalty & Retention Lead

Hi, I’m Elizabeth 👋🏻

I'm a freelance CRM / Email / lifecycle marketing consultant with over 5+ years of experience in e-commerce, Saas and tech startups.

Throughout my career journey, I’ve set up CRM marketing functions from scratch for different b2b and b2c brands, implemented tools, and built and executed dozens of loyalty programs.

I help brands with campaign execution across multiple channels (email, sms, push, in-app/mobile etc), increase customer retention and deliver ROI-positive results

How can I help you?

- Email marketing (workflows planning, execution, optimization)
- Mapping out customer journey and database segmentation
- Omnichannel lifecycle strategies (consulting)
- Loyalty and retention programs
- Marketing automation

I work both with the CRM / CDP you already have and can help with implementing a new one that fits your business. 

If you would like to discuss any of the above in more detail, feel free to message me on LinkedIn. 📬

Taplio

Lisa Gameeva's Linkedin Analytics

Lisa Gameeva

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Lisa Gameeva's Linkedin Analytics

Lisa Gameeva

Want to drive more opportunities from LinkedIn?

Lisa Gameeva's Linkedin Analytics