Elizabeth Rossi's Linkedin Analytics

Building partnerships and leading strategic marketing and communication plans is what I do. I'm driven to produce my best work when I support passionate people and companies doing great work designed to make a difference. ❖ I began my career leading promotion campaigns for public TV series and specials at WGBH Boston. For nine of those years, I was lead publicist for top-rated kids' series Arthur. The series' inspiring storylines sparked me to create a deep range of brand building and cause marketing campaigns. This grew successful strategic partnerships with leading organizations, including The Environmental Protection Agency (asthma episode), The Food Allergy & Anaphylaxis Network (peanut allergy episode), and National Braille Press (blindness episode). ❖ At the non-profit film organization SIFF, I worked alongside a talented group of passionate movie-lovers to further the organization's mission of creating one-of-a-kind film experiences. In addition to leading the strategic planning and marketing and communications, I personally was responsible for securing all media sponsorships, which equaled on average $1.7 million per year. ❖ As Pacific Place Director of Marketing, I created partnerships with top cultural organizations. These strategic alliances were a win-win, inspiring engaging promotions for our customers that led to increased traffic to our retailers. For example, I created a cross-promotion with Seattle Art Museum’s record-breaking Picasso exhibit, which generated thousands of dollars in our shopping center gift card sales while driving awareness of the museum's exhibit. ❖ As an independent communications consultant, I managed and wrote an REI Stewardship Report. I was brought on to help meet a tight deadline and the excitement I felt while immersing myself in details of REI's social and environmental strategy and impacts fueled me to deliver a superb report on time even with added scope. Specialties: advertising, brand building, budget creation and management, business development, cause marketing campaigns, community engagement, community partnerships, conflict management, content creation, contract negotiations, copy editing, crisis communications, digital marketing, direct marketing, events and experiences, interpersonal communications, marketing communications, media relations, print collateral, project management, public relations, publications, sales promotions, social media, sponsorships, strategic planning, team building, vendor and contractor relations, verbal and written communications, word-of-mouth marketing