Citi Brasil

Reporting to the Trade & Treasury Solutions Brazil Head. Overseeing operations encompassing 5 product lines (Payments, Trade, Liquidity, Digital, Current Account) and Local Large Corporate and Corporate Banking Sales Teams.
•	Responsible for defining and ensuring strategy execution, in line with global guidelines.
•	Leading the team through executive coordination of the Product, Business, Technology, Operations, Marketing, Communication and Events areas to deliver results. 
•	Defining, planning, and executing business strategies, including financial performance monitoring, innovation project prioritization and budget allocation, training initiatives, and comprehensive communication and marketing management.
•	Leader in fostering a culture of diversity and engagement, actively cultivating talent through identification, training, and development initiatives.
o	Operational Excellence: Consistently achieved 100% of financial and operational efficiency targets. Delivered technology projects on time and within budget.
o	Diversity & Inclusion Champion: Founder and leader of a women's initiative in Brazil, focusing on Recruitment, Inspiration, Support, and Engagement. Organized the first "Women in Payments" event in Brazil. Co-lead of the LATAM Women's Affinity group.
o	Employee Engagement Leader: Head of the "Voice of Employee" global survey, with full autonomy to define strategies and action plans for improving Engagement, Governance, and Diversity metrics.
o	Client Engagement: Coordinated "Let's Talk Digital," one of the largest annual digital events hosted by a bank, reaching over 200 clients.

COO Trade & Treasury Solutions Brazil | Strategic Planning & Business Management

Council Member

•	Engaged in consultancy and advisory projects for international clients, providing comprehensive insights into the local landscape, encompassing regulatory frameworks, competitive analysis, key players, industry best practices, market trends, and consumer behavior.

Redpoint eventures

•	Member of the Executive and Investment Committees; active participation in the definition of investments in startups as well as structure of new funds.
•	Provided financial mentorship to portfolio company CFOs, including performance analysis, KPI implementation, and strategic guidance.
•	Managed fund’s Invested Capital Multiple, ensured GAAP-compliant monthly close, and oversaw Account Payables and cash flow.

Director of Finance

HSBC Commercial Banking

Reported to the Brazil Head of Payments and Cash Management. Overseeing operations encompassing 3 product lines (Payments, Liquidity, Digital) and Sales Teams across Middle Market, Large Local Corporate, and Corporate Banking, generating annual revenues of BRL 600m/year.
•	Led a high-performing team, fostering a culture of achievement aligned with HSBC's ethical principles.
•	Defined and executed the business line's national strategy, driving the team towards the successful attainment of local objectives and key performance indicators.
•	Oversaw P&L preparation, approval, and monitoring, ensuring data accuracy and conducting in-depth financial analysis to inform strategic decision-making and course corrections.
•	Partnered with Product, e-Commerce, and Commercial leadership to analyze sales performance, optimize product offerings, identify customer needs, and capitalize on cross-selling/upselling opportunities.
•	Presented and monitored business results to senior management, providing insights and recommendations for performance optimization.
•	Led discussions on forecasts, budgets, market trends, and potential risks, proposing innovative solutions to enhance business performance and adapt to evolving conditions.
o	Consistently delivered exceptional financial results, exceeding all targets and objectives.
o	Spearheaded the successful integration of the Payments area during the Bradesco and HSBC merger.

Head Of Business Management - Payments & Cash Management

Banco Votorantim

Reported to the Director of Corporate Banking, tasked with replicating a successful turnaround model to drive profitability following consecutive losses.
•	Led the reorganization by implementing advanced performance analysis tools, establishing clear business objectives, and fostering a data-driven culture through P&L management and progress tracking. 
o	Conducted a comprehensive business analysis, identifying value creation opportunities and developing a detailed action plan to reposition the business unit for success.

Business Manager – Brokerage and Dealers in NY and London

•	Tasked with structuring a nationwide business unit (BRL 14B in assets) encompassing 20 regionals, 60 platforms, and 200 relationship managers serving 3,000 clients. Implemented robust processes, procedures, and governance frameworks to ensure operational efficiency and compliance.
•	Conducted rigorous financial and P&L analysis (by product, service, segment, platform, officer) to monitor business performance and inform strategic decision-making. Prepared annual plans, budgets, and forecasts.
•	Presented and discussed business results, forecasts, market trends, and strategic initiatives with senior management to drive performance improvement and business realignment.
o	Successfully restructured the business unit through market segmentation, platform optimization, and portfolio realignment, resulting in a shift towards a sustainable growth trajectory.

Business Manger - BV Empresas

University of New South Wales

• Sabbatical year dedicated to artistic book writing.
• Full author of “ADVANCED COLOURS”. An artistic book on the expression of the subconscious mind through colours.

Residency in Sydney, Australia

•	Drove forecasting accuracy for Middle Market and Large Corporate segments, leveraging business intelligence to achieve budgetary targets. Proactively identified risks and opportunities, recommending strategic adjustments to optimize business performance.
•	Conducted in-depth analysis of business performance across products, services, segments, regions, and officers, tracking key metrics such as margin, pricing, revenue, profitability, and spreads.
•	Developed and executed comprehensive sales campaigns, encompassing objectives, expectations, business rules, pricing, product mix, and spreads. Collaborated with Regional Managers to ensure successful implementation and sales team engagement.
o	Led a comprehensive restructuring initiative, optimizing market segmentation, platform allocation, client portfolios, and pricing strategies to align with the global strategy.
o	Successfully developed and implemented 3 sales campaigns, surpassing targets in each instance.

Financial Planning Specialist– Commercial Banking

• Responsible for selling long-term products for HSBC Local Large Corporate clients, both on-the-shelf and customized products.  
• Visiting to clients for discussion and understanding of their needs and product adequacy/suitability.

Sales Consultant – Asset Based Finance (ABF)	

Hitotsubashi University

Residency in Tokyo, Japan

HSBC Global Banking and Markets

• Treasury desks results analysis based on Brazilian markets movements. Measure present value basis point concept for BRL, USD, offshore and option desks (limits, exposures, gaps, pricing). Daily P&L report and explanation to UK.

Product Control Analyst – Treasury 	

• Six-month training program across Corporate Banking, Commercial Banking, Cards, Marketing, Retail and Insurance.

Trainee

Experienced Business Management Executive with 20+ years of experience driving strategic growth and profitability in local and international financial institutions.
•	Proven track record of building and leading high-performance teams, fostering strong stakeholder relationships, optimizing P&L, and implementing data-driven strategies to improve business efficiency even in challenging environments. 
•	Exceptional analytical skills combined with strong business acumen to identify opportunities and deliver results.
•	Passionate about innovation, driving strategic growth, and cultivating a collaborative culture.
•	Inspiring leader, adept at communicating the strategic vision clearly and fostering organization-wide alignment and collaboration.

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