Ellen Koch's Linkedin Analytics

➥ I am a resourceful, creative, and data-driven professional with a seasoned digital marketing background, a history of optimizing and scaling day-to-day marketing operations, and a talent for aligning teams around common goals. I combine over 17 years’ experience providing product marketing leadership and guidance for multiple high-profile organizations; delivering an optimized customer experience and journey across all digital touchpoints; authoring creative and narrative-driven copy that position organizations as authoritative thought leaders in their domains; and carefully shaping the processes and policies that sustain an efficient, productive, and highly profitable organization. ➥ I am an agile thinker who is highly adaptable and quick on her feet. In today’s rapidly evolving marketing space, what worked yesterday may not work tomorrow. I have the experience and the dexterity to stay one step ahead of change, shift gears when the context calls for it, respond effectively to evolving industry trends, and drive my organization to success. ➥ I have the communication skills to clearly articulate my vision, persuade people to take action, and get the ball rolling in the right direction. Whether I’m sending out emails, communicating with a partner, negotiating with a vendor, or anything in between; I communicate quickly, accurately, and effectively. ➥ I am a supportive team leader with a strong ability to take charge of projects, train and empower others, and motivate those around me to do their best work. I believe a leader’s primary duty is to cultivate, professionally develop, and grow confidence in her team. I have the ability, expertise, and coaching skills to drive my team to success. ☛ Key Skills ☚ ✦ Multi-Channel Marketing ✦ Search Engine Optimization ✦ User Experience, Usability Studies ✦ Data Analytics & Customer insights ✦ Copywriting ✦ Content Development ✦ Technical Product Ownership ✦ Team Leadership & Development ✦ AB Testing ✦ Paid Media Strategies ✦ Project & Program Management ✦ Digital Branding ✦ Digital Transformation