Ellen Koch's Linkedin Analytics

➥ From an analyst to vice president/executive level, I have been the driving force behind digital evolution, crafting the digitized future of Fortune 500 enterprises. My mastery of data and creativity ignites continuous innovation, turning ambitious visions into groundbreaking, customer-centric realities. Wins include: Spearheading the migration of a legacy CMS to a scalable Adobe Experience Manager platform, improving conversion rates by 200% within six months. Leading the development of a first-of-its-kind custom hospitality app, increasing customer engagement by 35%. Crafting omnichannel marketing strategies that drove a 10% increase in organic traffic YoY across multiple brands. ➥ Resourceful, creative, and data-driven professional with a seasoned digital executive and product marketing background, comfortable presenting in a boardroom or to thousands of team members. A history of optimizing and scaling day-to-day digital operations, and a talent for aligning teams around common goals. Wins include: Implementing agile workflows that reduced project timelines by 30% while maintaining high-quality outputs. Scaling digital operations across five acquired companies, streamlining processes without losing brand individuality. ➥ Delivering innovative, customer-centric experiences and journeys across all digital touchpoints. Authoring creative and narrative-driven content that positions organizations as authoritative thought leaders in their domains; and carefully shaping the processes and policies that sustain efficient, productive, and highly profitable organizations. Wins include: Launching an SEO strategy that achieved a #1 ranking for highly competitive industry keywords. Designing narrative-driven content campaigns that resulted in a 50% increase in MQLs within one quarter. ➥ An agile thinker who is adaptable and quick on her feet. Using curiosity, experience, and dexterity to stay one step ahead of change, shift gears when the context calls for it, respond effectively to evolving industry trends, and drive my organization to success. Win: Led a rapid pivot in strategy, implementing a digital campaign that increased lead generation by 45% in 3 months, outperforming pre-pandemic levels. ➥ I thrive at the intersection of data and creativity, transforming challenges into opportunities and ideas into reality. My ultimate goal? To leave a lasting legacy of innovation, empower others to achieve their best, and drive organizations to unprecedented success in the ever-evolving digital landscape.