Verbatim Australia & NZ

Digital Marketing Coordinator

PFERD Australia

Marketing Assistant

AJ Marketing

Emotional Health Centre

Administrative Assistant

Auto 1 Motor Private Limited

Account Officer

Quinlan Consulting Team

Marketing Intern

Woolworths Supermarkets

-Online team supervisor 
-Worked both in the front end and online department.

Sales Assistant

A third-year Business university student specializing in Marketing and Digital Communication. With a passion for creating impactful marketing strategies and enhancing customer experiences,  dedicated to driving success in the dynamic world of marketing. My diverse background in customer service across retail, hospitality, and allied health has honed my ability to effectively communicate, problem-solve, and exceed customer expectations.

What should your logo actually do for your brand?

Too often, business owners get caught up in chasing only the financial return. But branding is about more than revenue. It’s about building relationships, creating connections, and delivering service whether or not it directly brings in money today.

A logo is one of the hardest working parts of your brand identity. It shows up everywhere: social feeds, email headers, websites, packaging. And when done right, it supports your entire marketing strategy by:

Positioning → signalling whether your brand is premium, approachable, disruptive, or dependable.
Differentiation → cutting through in a cluttered market.
Brand recall → simple and consistent enough to stick in people’s minds.
Equity building → over time, becoming shorthand for trust and recognition.

And the research backs this up:
- 61% of Australians say authenticity is the #1 factor when choosing a brand.
- Consistent branding across channels can lift revenue by up to 23%.
- 80% of businesses using the Australian Made logo say it directly influences buying decisions.

At the end of the day, your logo isn’t just decoration, it's the first impression, the anchor of trust, and the silent storyteller of your brand.

#branding #logo #AustralianBrands

Elli Blias

Digital Marketing Coordinator at Verbatim Australia & NZ

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