Ellie Ablett, CAMS's Linkedin Analytics

As a digital marketing executive at Innovative Systems, I work with FinScan, a leading provider of end-to-end solutions for anti-money laundering (AML) and counter-terrorism financing (CTF) compliance. I am responsible for updating our paid search campaigns, optimizing our SEO efforts, and growing our social media strategy to reach our target audience and generate leads. I graduated from the University of Portsmouth with a bachelor's degree in marketing in July 2021. During my studies, I also worked as a campus ambassador for the university, representing it at internal and external educational events and inspiring young students to pursue higher education. I obtained the Pardot specialist certification from Salesforce in February 2022, demonstrating my skills and knowledge in using the platform to create and manage effective marketing campaigns. I am passionate about empowering AML compliance teams with advanced technology and data quality, and I enjoy collaborating with my colleagues and clients to deliver innovative and effective solutions. I am always eager to learn new skills and tools, and I strive to stay updated on the latest trends and best practices in digital marketing and AML compliance.