Ellie Hutton's Linkedin Analytics

My philosophy is simple: when you align your business around the customer, you earn the right to grow. I’m a Customer Growth Executive with 20+ years of experience helping SaaS companies grow revenue and drive customer ROI. My background spans Customer Experience, Product and Customer Marketing, Professional Services, and Marketing Research — giving me a unique ability to bridge functions and align teams around growth. My experience plays out in 3 acts that drive my customer centric unicorn superpowers 🦄: ACT I - MARKETING RESEARCH. Getting deep understanding of business challenges across everything from retail, financial services, media, CPG, travel, construction and more as companies look to innovate with new products, improve CX and loyalty, or drive marketing effectiveness. All by leveraging customer feedback. ACT II - PRODUCT MARKETING AND CUSTOMER MARKETING. Figuring out a way to describe the mission critical problem a company solves, why they're the best to solve the problem, and why a customer should make the change now. Plus how to deliver the best possible customer centric value realization journey grounded in solving real jobs to be done and connected to topline business outcomes (ie revenue) to develop champions and success stories that help the business grow. ACT III - CUSTOMER EXPERIENCE. Earning the business the right to grow by aligning all teams around the customer's value realization journey and unblocking the barriers to growth and advocacy. Are you ready to have someone speak truth to power. I shine in organizations looking to drive revenue with customer led growth AND with those looking to solve the gnarly challenges that block that ability. Let’s build a growth engine together! Where I can help: ⭐️ Commercial mindset: Building and scaling CX teams, processes and playbooks ⭐️ Alignment around the mission critical problem only your company and widget can solve: product marketing, positioning and messaging, launches, and growth enablement. Connecting the dots between jobs to be done, value and impact/ROI and lifecycle execution. ⭐️ Customer marketing campaigns, advocacy programs, Voice of Customer, and customer communities ⭐️ Cross functional collaboration - CX, Sales, Marketing, and Product leaders As a Founder of AdvocateCX, I work with early and growth-stage SaaS companies as a fractional executive, advisor, and leadership coach. If you have growth opportunities to solve and don’t have budget for a full-time exec. Let’s chat about how I can help you earn the right to grow.