🤝 Leading social media strategy and content creation for a new consumer wellness brand launching in 2025.
🤝 Managing digital marketing efforts, influencer collaborations, and community engagement.
🤝 Developing and executing a multi-platform social strategy focused on audience engagement and growth.
🤝 Working closely with founders, PR, and creative teams to establish a strong brand presence pre-launch.

Social Media Lead | Early-Stage FMCG Brand (Pre-Launch)

Over the past year, I’ve worked across wellness, music, lifestyle, and sports industries, helping brands grow through content strategy, audience engagement, and digital storytelling. I develop and execute multi-platform social strategies, creating both short- and long-form content that resonates, builds communities, and drives measurable results.

My expertise includes social media strategy, content creation, and performance analysis, ensuring campaigns are both creative and data-driven. I also provide data-driven insights to optimise content and oversee social-first campaigns from concept to execution.

• Vessel Retreats (Yoga & Pottery Retreats) – Achieved 792% profile activity increase and 7200% non-follower engagement.
• Summer of 96 Creative Agency – Supported music artists (Atlantic Records & Universal Music Studios), generating 1.6M+ TikTok views.
•  Crowdsauce - Head of Social 
• Flabbergast (London House) – Social media strategy for luxury property & wellness.
• Creator Showdown (formerly Aphetor) – Content strategy for a next-gen sport creator competition.
• Leo Burnett (Skoda & Morrisons) – Led social strategy, content execution, and audience development.

Senior Social Media Manager

crowdsauce

As Head of Social, I lead organic social strategy, content development, and audience growth for a roster of music artists and brands. My role focuses on developing culture-driven, highly engaging social-first campaigns that connect artists with their audiences in an authentic way.

• Develop and execute content strategies for artists, ensuring growth across platforms including Instagram, TikTok, and YouTube.
• Oversee short-form video production and trend-led storytelling optimised for music marketing.
• Manage community engagement, leveraging interactive content to foster deeper connections between artists and audiences.
• Track and analyse social media performance, using data to refine strategies and maximise impact.
• Plan and execute social-first campaigns for single, album, and tour releases, as well as brand partnerships.
• Shape artist branding and digital identity, ensuring consistency and strategic positioning across platforms.
Expertise
• Artist & Label Campaigns:  Supporting music releases, digital rollouts, and brand collaborations.
• Fan Engagement & Growth: Developing interactive campaigns to build and sustain engaged fan communities.
• Short-Form Content: Driving visibility through trend-led video strategies.
• Platform Strategy: Optimising content for TikTok, Instagram, and YouTube to maximise reach and engagement.

I specialise in helping artists and labels establish a strong digital presence through innovative social strategies and content creation.

Head of Social 

Red Bull

Within this project management-based role, I develop audience-centric omnichannel programming plans and strategies for the Red Bull Network content projects including considerations for managed and owned programs. These include social (YouTube, TikTok, Instagram, Strava, Twitter, Twitch, and Discord) and owned (RBTV, web, and OTT). Whilst analyzing the baseline performance of the network, define growth opportunities and recommend the optimum channel mix to maximise reach and engagement. 

Alongside this, translating performance data into actionable insights and communicating those insights to influence key stakeholders. Whilst also supporting social activations and helping deliver the best content for our UK athletes. 

Key responsibilities include 🤝 Analysis, Insights, Strategy, Planning, Activation, communication and Reporting.

Programming and Audience Development Marketing Manager

Responsibilities include day to day channel management and analysis across Red Bull UK TikTok, Instagram, Twitter, Strava, Discord and Facebook. 

Whilst producing content and managing high priority projects and events (such as Red Bull Hardline) from a social perspective with our UK & global athletes and social opinion leaders to generate localised and viral media for the channels.

⚡️Experienced in specialised audiences⚡️ within Bike (MTB/BMX and Street Trials), Motorsport & Action Sports. Also, dedicated time spent to the Culture and Gaming team.

IG 👉 @redbulluk
TT 👉 @redbulluk

Social Media Manager

British Army

Alongside my full-time job, I was a reserve Rifleman. A huge achievement for me was becoming the first female Rifleman (Infantry) within my company at 7 Rifles, Reading

The Army Reserve has two clearly defined roles. Firstly, it provides highly trained soldiers who can work alongside the Regulars on missions in the UK and overseas. Secondly, it gives people who have specialist skills, like medics and engineers, a range of exciting opportunities to use them in new ways.

Part Time Reserve - Infantry Soldier

•	Day to day management of social media platforms (Instagram, Facebook and Twitter); encompassing scheduling, copywriting, reporting and community management within Social Studio and Content Calendar
•	Managing the development of Snapchat lenses and Pinterest boards on high priority campaigns
•	Leading on multiple end to end agency-based large social campaigns with multiple stakeholders including agencies and studios such as HBO, Universal and NBC
•	Communicating with the wider marketing team to ensure alignment with the company and priorities
•	Content creation through platforms such as Photoshop and After Effects 
•	Aligning with the recent company-wide rebrand, refreshing existing content/campaigns with various stakeholders
•	Reacting to daily trends, company projects, events, special dates and sentiment across social media
•	Presenting to the wider team on the team’s projects and priorities during weekly stand-up sessions
•	Independently managing a range of graduates and interns across multiple projects  
•	Tracking and reporting monthly insights and proactively thinking of new ideas to improve strategy
•	Leading the Influencer strategy to enhance coverage across over 100 stakeholders (BAU and MACRO), whilst creating and maintaining exceptional relationships  
•	Support with paid content

Social Media Marketing Executive

Aston Martin Lagonda Ltd

•	Supporting activations across Instagram, Facebook, Twitter, YouTube and LinkedIn for Aston Martin and Aston Martin Motorsport (Red Bull F1) 
•	Copywriting for customer communications (e-mail & social) whilst applying relevant audience capture techniques
•	Engaging with Twitter followers during F1 weekends to build relationships with the new and existing fan community 
•	Project managing the email marketing team to ensure all deadlines are met 
•	Management of reporting for email communications and social media activity 
•	Customer communications via Salesforce Marketing Cloud i.e., sales automated journeys for DBX product launch 
•	Engaging with owners and prospects by bringing them closer to the brand via ownership, motorsport, Art of Living etc 
•	Social media reactive responses during F1 races and events such as the Goodwood Festival of Speed 
•	Liaising weekly with our marketing agency to develop new content and plan future projects  
•	Supporting the content team

Global Marketing Coordinator - Communities and Engagement

Tesla

Tesla’s goal is to accelerate the transition to sustainable energy with increasingly affordable electric vehicles that will encourage the auto industry to introduce their electric vehicles. Tesla designs manufactures, sells and services its cars directly. 

My primary role was to act as a day-to-day contact in offering event marketing advice and training for the store-based activity for GB/IE. In addition to this, I also acted upon the following: 

•	UK/IE representative for social media content 
•	Aligning the sales teams KPIs when planning future online/event campaigns to ensure targets are achieved 
•	Supported the creation of Salesforce Marketing Cloud email campaigns 
•	Analysis of Salesforce reports and providing insights to further teams 
•	Monitored and updated web page content 
•	Supported the creation of ‘Tesla on Tour’: an event series to increase sales performance
•	Worked closely with the EU marketing team to ensure an integrated MARCOM approach 
•	Assisted with the management of the team budget 
•	Managed digital marketing projects i.e., the European Tesla Winter Experience event and Secret Cinema’s production of ‘Blade Runner’: a collaboration to generate leads online and shared value opportunities
•	Helped maintain the brand through marketing materials i.e., working closely with our graphic designer for store-based merchandise and liaising with third parties 
•	Researched proposed events for GB/IE Tesla stores 
•	Assisted with development and execution of the Model 3 European debut launch event at Goodwood Festival of Speed 
•	Co-host Marketing Champion training summits to discuss strategies and new projects
•	Assisted with in-store events such as Tesla Owner Orientation across UK/IE to improve delivery experiences for new car owners

UK Marketing and Event Coordinator 

I help brands build engaging, culture-driven social media that doesn’t just exist, it thrives. 

Whether it’s viral content, audience growth, campaign strategy, or hands-on content creation, I’ve spent years fine-tuning the craft, from working at Red Bull UK to shaping digital identities for brands during my freelance career across wellness (yoga and holistic health), lifestyle, sports, and entertainment.

More details are available on request ✨

Taplio

Ellie Quaddy's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Ellie Quaddy's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Ellie Quaddy's Linkedin Analytics