IKEA

Leading the development of a scalable 3D tech foundation across three value streams. 

Supporting the definition of vision, mission, strategic goals, and the product roadmap.

Driving agile delivery through an MVP approach, iterative development, and cross-functional collaboration.

Leading 3D Tech Foundation Initiative 

Consid

Agile Leader

EVOLVEIT

At EVOLVE IT, I focus on fostering an innovation culture and helping teams become goal-oriented through Agile practices, driving high performance and business success.

Key Responsibilities:

- Goal-Oriented Teams: Setting and achieving clear, impactful goals.
- Innovation Culture: Inspiring creativity and experimentation.
- Agile Coaching: Guiding teams in Scrum, Kanban, and Lean.
- Empowerment: Enabling self-organizing, accountable teams.
- Business Alignment: Ensuring Agile supports business growth.

Results:

- Coached 100+ people and drove team growth!
- Collaborated with 14 tech companies, sharing best practices.
- Grew a following of 5,000+ in 10 months, expanding reach and influence.

I blend Agile principles with innovation and goal focus to deliver results.

Agile Coach

Bosnia & Herzegovina Futures Foundation

By empowering youth through education, technology, and leadership, we shape the next generation of change-makers.

As a mentor and coach, I guide young talents in innovation through:

- 1:1 mentoring sessions
- Team coaching
- Innovation coaching
- Entrepreneurship mentoring

I help them build the skills, mindset, and confidence needed to lead, innovate, and succeed in their careers and ventures.

Results:

- Mentored 5 young professionals and coached 12 teams.
- Mentored teams in IEEE Innovation Nation using Stanford's Design Thinking Model.
- Created a podcast on Spotify to share insights on innovation and leadership.

My focus is on fostering creativity and leadership, empowering the next generation to turn ideas into impactful solutions.

Mentor

Verisure

At Verisure, one of Europe’s largest IoT companies, I drive high-performing teams to deliver innovative security solutions, ensuring seamless collaboration and continuous improvement for over 4 million customers.

Key Responsibilities:

- Oversee the commitment journey, from contract signing to payment.
- Manage the product backlog, prioritizing features and user stories.
- Drive strategic initiatives aligned with business goals.
- Collaborate with stakeholders and ensure security in the product lifecycle.
- Mentor team members and support recruitment efforts.

Results:

- Increased goal achievement from 50% to 85%.
- Launched a payment feature reducing cancellations by 25%.
- Onboarded 8 developers, boosting team capabilities.
- Fostered collaboration through monthly demos and improved team morale.

I focus on strategic initiatives, enhancing payment journeys, and managing digital contracts to deliver exceptional global experiences.

Product Owner / Initiative Owner

Black Lizzy

As a Product Owner Consultant, I guided organizations in defining clear product visions, aligning strategic goals with user-centric solutions, and optimizing delivery processes. 

I collaborated with cross-functional teams to ensure seamless communication and foster continuous improvement, ensuring products meet both customer needs and business objectives.

Assignments: Verisure Innovation, Duni Group.

Product Owner Consultant

Inter IKEA Group

At IKEA, I spearheaded the creation of the IKEA Kreativ 3D Room Planner, a groundbreaking tool that personalizes user experiences by combining customer behavior insights with IKEA’s design expertise. This scalable solution, now available in 50+ countries, showcases my ability to deliver impactful, global digital innovations.

Key Responsibilities: 

- Product Vision: Defined product goals and OKRs, aligning teams with strategic objectives.
- Team Building: Built and led cross-functional teams, fostering collaboration and innovation.
- Discovery Leadership: Guided teams through discovery, leveraging design and technical expertise.
- Backlog Management: Prioritized and managed the backlog to maximize business value.
- Impact Validation: Used impact mapping to ensure solutions met customer needs.

Continuous Improvement: Enhanced user satisfaction through A/B testing and data-driven improvements.

Results:

- Successfully launched IKEA Kreativ across 50+ countries, delivering a seamless user experience.
- Established two new product teams, leading one to drive further innovation.
- Aligned technology with business goals, elevating global customer satisfaction.

Innovating at Scale
My role at IKEA demonstrates my ability to lead teams, deliver global solutions, and drive innovation, skills I continue to apply in delivering exceptional user experiences at Verisure.

Product Owner

Experience Design Lead

jayway by devoteam

In my role at Jayway by Devoteam, I contributed to product development for major brands such as IKEA, Sony, Jabra, and Samsung. 

I was involved from the early discovery phases through to the execution, ensuring the delivery of meaningful, customer-centric products. 

My daily responsibilities included user research, customer requirement definition, concept development, and launch/implementation, ensuring that products met both user needs and business goals.

Service Designer Consultant

Kronaby

At Kronaby, I led the product development of a connected smartwatch and its user interface, contributing to its global success. My efforts helped the smartwatch app achieve recognition as one of the highest-ranked on both iOS and Android, demonstrating my ability to deliver impactful, user-centric innovations.

Key Responsibilities:

- Product Vision: Defined a clear product vision, aligning with business objectives.
- Customer Research: Conducted research to inform design and development based on user needs.
- Stakeholder Engagement: Facilitated workshops to foster collaboration and gather insights.
- User-Centered Design: Developed personas to guide design decisions and enhance user experience.
- Usability Testing: Planned and executed tests to refine the product pre-launch.
- Collaboration: Worked with the software team to balance technical feasibility and user experience.

Results:

- Led the successful global launch of the connected smartwatch and app.
- Achieved top rankings for the app on iOS and Android platforms.
- Strengthened cross-functional team collaboration, ensuring high-quality delivery.
- Empowering Cross-Functional Teams

My work at Kronaby honed my leadership skills, positioning me to effectively empower teams at Verisure, delivering innovative, high-quality solutions aligned with business objectives.

Design Lead

Sony Mobile Communications

As Design Lead at Sony Mobile Communications, I managed content on sony.com, ensuring it aligned with global brand standards. I collaborated with cross-functional teams to maintain design consistency and applied basic programming skills to ensure smooth content integration.

Key Responsibilities:

- Content Management: Managed content on sony.com, ensuring brand consistency.
- Usability and QA: Ensured site design met usability standards and delivered seamless user experience.
- Collaboration: Worked with design, development, and marketing teams for cohesive branding.
- Website Programming: Used basic programming skills to manage content and technical adjustments.

Results:

- Brand Consistency: Maintained global brand standards, enhancing Sony’s online presence.
- Improved UX: Boosted user engagement through better usability.
- Efficiency: Streamlined content updates, saving time on revisions.
- Stronger Collaboration: Improved teamwork and alignment, enhancing project delivery.

Innovation Leader | Founder of Evolve IT | Coaching and Consulting Tech Brands to Foster Innovation Culture and Drive Growth

As an Agile leader, I drive value-focused, technology-enabled transformations that empower teams to deliver modern digital solutions with high capability and impact.

Currently, I’m leading the 3D Tech Foundation initiative at IKEA, building a scalable 3D technology platform across three value streams. 

I guide the vision, mission, strategic goals, and product roadmap to ensure clarity and alignment.

My approach emphasizes agile delivery through MVPs, iterative development, and strong cross-functional collaboration to accelerate impact and speed.

My expertise includes:

🔹 Development strategy and execution
🔹 Building and enabling high-performance teams
🔹 Driving tech-enabled, agile ways of working
🔹 Agile coaching, unlocking team potential & autonomy

I thrive at the intersection of technology, agility, and business value, bridging these to create meaningful outcomes.

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