La Concordia Wellness Center

At La Concordia Wellness Center, a nonprofit dedicated to compassionate mental health care across California, I drove social media strategies to inspire connection and healing. Through engaging content and community outreach, I boosted awareness of our therapy and wellness programs, fostering a positive impact and promoting stigma-free mental health support.

Social Media Specialist

Opportunitas Advisors

Implemented a Social Listening strategy to keep a pulse on brand conversations, industry shifts, and potential challenges. Provided valuable insights that empowered clients to make proactive decisions, protecting their reputations and supporting smooth business operations.

Digital Marketing Specialist

Scalar

I drove strategic digital initiatives to enhance brand presence and support client engagement. My role focused on executing targeted campaigns across multiple channels and leveraging data analytics to optimize marketing efforts.

By collaborating with cross-functional teams, I ensured consistent messaging aligned with Scalar's business valuation and advisory services, which significantly elevated the firm’s reach and client trust. My efforts directly contributed to increased lead generation, higher conversion rates, and strengthened brand positioning in the market.

Marketing Specialist

Nicasource

Drove brand growth at Nicasource by crafting high-impact digital strategies. Boosted engagement and expanded audience reach through data-driven insights and collaboration across teams.

Grupo Coen

Promoted to Head of Digital Marketing, I successfully led the establishment of a dedicated Digital Marketing area, transforming it from a single-person operation into a fully-functioning team. 

Over 1 year and 10 months, I guided my team in developing innovative campaigns and digital initiatives that elevated Grupo Coen’s brand visibility across Central America and Mexico. 

Through strategic planning and cross-functional collaboration, we drove exceptional growth in engagement and conversions, aligning with Grupo Coen’s mission of impactful regional presence and corporate social responsibility.

Head Of Digital Marketing

I was responsible for building and implementing the company’s digital marketing strategy from the ground up, creating a solid online presence in Central America and beyond.

I developed targeted digital campaigns, optimized social media channels, and executed data-driven initiatives that significantly enhanced brand engagement across diverse business sectors. 

Through innovative strategies, I increased lead generation and brand awareness, aligning each project with Grupo Coen’s expansive growth goals and commitment to social responsibility in education and health across the region.

Digital Communication Officer

AirPak

Promoted to lead and expand the digital marketing department, where I built and managed a high-performing team from scratch. 

Designed and implemented strategic campaigns tailored to Central American markets, significantly boosting brand visibility and customer engagement. Successfully developed a comprehensive digital marketing area, overseeing social media, SEO, content creation, and paid advertising initiatives. 

Under my leadership, the team delivered a notable increase in ROI, streamlined campaign processes, and established a solid foundation for sustained growth and digital innovation across the company's footprint.

Pioneered the digital marketing department at AirPak, establishing foundational strategies from the ground up. Led efforts across digital channels to enhance brand visibility, engage diverse audiences, and support business growth in key regions, including Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, and Mexico. 

Achieved a strong online presence for AirPak as the exclusive Western Union representative, driving measurable success and building a new pathway for customer engagement across Central America.

Grupo Majarelpa

Oversaw the development and execution of comprehensive marketing campaigns, driving brand visibility and customer engagement. Achievements included organizing themed events that boosted foot traffic by 25%, growing social media following by 250%, and increasing engagement rates by 60%. 

Conducted market research and competitive analysis to capture emerging trends, resulting in a 40% boost in brand recognition. Enhanced team performance and implemented innovative strategies to elevate our brand presence within the industry.

Head Of Marketing

Huella Publicidad

Managed online communities, crafted engaging content, and built strong relationships with audiences to elevate brand presence across social media platforms.

Developed and implemented content strategies aligned with client goals, monitored engagement, and analyzed performance metrics to enhance online reputation and user interaction.

Community Manager

Telefónica Nicaragua

Internship in Information Security

System Officer (TI)

I am a Senior Marketer with over ten years of experience and an MBA, passionate about driving growth and innovation. Being bilingual in English and Spanish allows me to connect with diverse audiences and create impactful strategies that inspire success.

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