Elodie Laloum's Linkedin Analytics

I’m a PR & Communication Expert with 22 years of experience. I started my career as a journalist for Marianne magazine & Radio France International then I begin in 2000 as Junior PR Manager for Ketchum PR Agency, I used to manage several IT budgets such as IBM, Borland or the W3C ( World Wide Web). Two years after I lead the software Department at Fleishman Hillard PR Agency, with several people to manage. Working for Sun Microsystems, Intel or Hewlett Packard was an incredible experience. In 2005, I created my own PR Agency, MELODIK, to explore new sector like Food, Fashion or Automobile. I worked on corporate communication for large groups such as Subway, Bentley, Newmotion or Philips, but also for small & medium companies as well as many Start-up. From automotive to fashion, through environment, fintech or food, I work in all sectors and regularly collaborate with fellow PR professionals, especially for crisis communication mission. I have a global vision of what "communication" is about, connecting people. Here are just a few examples of my PR contributions… - Get more than 300 articles & 150 interviews about cell's phone collects in France during the national sport Big Event" le Tour de France" for a national eco-organization in charge of recycling electronical appliances. - Had the honor to manage PR for the World Wide Web in France and fixed Press event & interviews during more 12 years for Tim Bernes Lee, the creator of the web. - Mobilised all national TV stations in France, including a first-time engagement of CNN, while directing the publicity efforts for the first Plus Size Event in Paris. - Skillfully handled all PR and publicity during Subway’s first expansion into France and generated significant interest during increase from 50 to 250 restaurants.