MessageGears

I manage social media across Facebook, Twitter, LinkedIn and Instagram for the MessageGears brands in support of brand and demand gen goals.

Social Media and Community Manager

SparkPost, a MessageBird company

I managed social media across Facebook, Twitter, LinkedIn and Instagram for the MessageBird, SparkPost and Taxi for Email brands in support of brand and demand gen goals.

In my first year at SparkPost, a MessageBird company, I was responsible for increasing published items by 20,366.7%, resulting in: 
+319% audience growth
+2,620.8% engagement
+1,236.4% impressions

Community Manager

SharpSpring

• Content Creation: Develop compelling lead-generation content (emails, landing pages, web content, white papers, case studies, videos, social media content, and other materials) that converts prospects to leads. Ensure consistency in tone, style, and messaging across all the content created.

• Messaging: Turn features and functionality specs into product positioning and content that convey the business benefits to prospective customers.

• Sales Enablement: Support the Sales Team by creating materials that shorten the sales cycle and convert leads to wins (slide decks, product sheets, competitor kill sheets).

Senior Content Marketing Manager

Assist with planning and execution of lead generation activities, such as digital campaigns, in-person/virtual events, direct mail promotions, and influencer/affiliate marketing.

Marketing Coordinator

North American Veterinary Community (NAVC)

• Managed the strategic, business and operational activities of the American Board of Veterinary Practitioners (ABVP)
• Planned and executed ABVP’s first-ever digital board meeting, saving $30,000 in travel and meeting expenses
• Assisted ABVP’s leadership with developing objectives, policies, and operating plans, offering advice and direction as needed
• Supported volunteer leadership and committees: preparing agendas, distributing supporting materials, and recording meeting minutes
• Co-managed ABVP Annual Symposium
• Managed member relations and increased member engagement, through communication designed to highlight the value of membership with ABVP
• Ensured association’s compliance with legal requirements, bylaws, policies and procedures
• Maintained the financial accounts and developed the annual budget, providing revenue and expenditure updates to the Treasurer and Executive Committee
• Managed payment of expenses on behalf of the association to ensure financial deadlines were met via collection of dues
• Managed the certification and examination process for each of ABVP’s 11 recognized veterinary specialties, including tracking candidates through the process
• Developed marketing plans and budgets to achieve strategic goals, and production of the monthly newsletter, handbooks and policies and procedures manuals
• Provided superior customer service to leadership and members including responding to phone calls and e-mails promptly and with professionalism

Executive Director, Industry Services

VetFolio

• Developed and managed the presentation and organization of overall site content for VetFolio, an online education platform
• Collaborated with marketing and user engagement teams on the development of promotions and user engagement campaigns, doubling the number of daily users
• Developed and maintained a comprehensive course catalogue
• Created reports on sponsored content and consulted with sponsors on content campaign strategies
• Managed multiple projects, including:
o Content curation from NAVC and AAHA Conferences
o Development of sponsor content pages
o Development of new types of content based on industry trends and NAVC and AAHA strategic goals
• Worked with sales and sponsorship teams to develop new revenue streams, including boosted social media posts and banner ads on Facebook, Twitter and Instagram
• Coordinated VetFolio’s representation and engagement at industry meetings and events
• Provided customer service to users and sponsors via social media, email and phone communications

Content Manager

Naylor Association Solutions

• Served as Naylor’s first-ever industry expert as the exclusive editor for six, state society of association executive groups, and developed Naylor’s voice in the industry.
• Created magazines, digital newsletters and membership directories for clients including editorial planning, creation and content development; copy editing; serving as a liaison between production and the association; and managing the publication’s distribution.
• Managed a team of 5 editors with responsibility for their ability to meet deadlines and budget expectations, while also motivating and facilitating their professional growth.
• Wrote and edited scripts, directed videographers and conducted interviews for video platforms
• Managed content development and distribution, community interaction and analytics on the GSAE Facebook page
• Attended industry and client events, providing photography and social media support to clients
• Wrote articles for both internal and external publications
• Produced a profitable publication that generated non-dues revenue for clients, by assessing and managing publication costs and providing the sales team with an editorial calendar to help generate advertising sales

Content Strategy & Development Manager

• Served as the primary contact and liaison to produce quality publications that clients used to attract and retain additional members
• Worked with clients to coordinate their publications. This includes the creation of an editorial plan; development of content; copy editing; serving as a liaison between Naylor’s production department and the client; and managing the publication’s distribution
• Produced a profitable publication by assessing and managing the costs of publications and provided the sales team with a timely editorial calendar as a tool to generate advertising sales
• Managed multiple projects and deadlines to ensure prompt completion and delivery of publications

Editor

• Provided marketing support for clients, including the creation of media kits, fliers, advertisements,
email announcements, press releases and readership surveys
• Researched clients and industry climates to develop market plans in support and promotion of
advertising sales
• Served as a contact and liaison between Naylor and clients; trained and mentored new marketing
associates and interns to ensure their success

Senior Marketing & Research Associate

The Albany Herald

• Cultivated relationships and networked with the community to develop story ideas
• Wrote and edited compelling copy with a focus on attracting readers
• Managed appointments and deadlines while working on multiple assignments
• Designed pages for The Albany Herald’s features section
• Directed changes in the format and content of The Albany Herald’s feature section in order to
increase newspaper readership/sales by focusing on succinct stories highlighting the local area

Staff Writer

A natural storyteller, helping brands attract and engage audiences through content and community building.

Taplio

Elsbeth Russell's Linkedin Analytics

Elsbeth Russell

Want to drive more opportunities from LinkedIn?

Taplio

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Elsbeth Russell

Want to drive more opportunities from LinkedIn?

Elsbeth Russell's Linkedin Analytics