Human Systems Dynamics Institute

Human Systems Dynamics

Leopolis Executive Consulting

ABOUT
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Leopolis Executive Consulting is a boutique consulting firm specialised in unlocking the potential of leadership, management, and organisational performance, to make your company fit for success in the knowledge economy era. 
We stand by your side as you transition towards a philosophy centred on people.

SERVICES
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♦ Workshops and executive programmes in Leadership and Management
♦ Consulting services in the fields of Organisational Health, Team Development, and Innovation Strategy 
♦ Keynote presentations and Management Trainings

SPECIALTIES
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Organisational Health | Agile Leadership | High-Performance Organisations | Employee Engagement | Innovation Strategy | Team Development | APurpose-Driven Organisations | Collaborative Environments

Founder

Droople

ABOUT
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Droople is a Swiss high-tech start-up providing AI-enabled Smart Water Management Solutions for commercial, industrial, and residential applications worldwide. Droople’s unique Water Intelligence Platform uses IoT, big data and advanced analytics to build the Internet of Water, bringing insights and helping to reduce water footprint worldwide.
Droople’s mission is to contribute to the global goal of preserving water, using smart tools and information technology to improve the way people use, conserve and value water.

RESPONSIBILITIES
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♦ Marketing and Communications strategy development and implementation 
♦ Market positioning strategy
♦ Strategic brand management
♦ Content marketing and product marketing
♦ Strategic partnerships development and new alliance acquisitions worldwide
♦ Press relations, exhibitions, event management

ACHIEVEMENTS
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♦ Directed the development and implementation of the corporate marketing strategy
♦ Led the company’s market positioning transition from early start-up toestablished industry brand
♦ Directed the development of the new brand identity 
♦ Developed the comprehensive product offering structure of Water Intelligence Solutions in collaboration with the Sales and R&D Departments
♦ Led marketing campaigns for new product launches
♦ Implemented a content marketing approach across all corporate channels

SPECIALTIES
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Marketing Strategy | Start-Up Positioning | Management | Team Development | Business Strategy | Product Strategy | Innovation Marketing | Product Management

Head of Marketing

Koenig & Bauer Banknote Solutions SA

ABOUT
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Koenig & Bauer Banknote Solutions SA (formerly KBA-NotaSys SA) is the world market leader in high security printing, providing a full set of solutions for governments as well as private security printers worldwide, from design to finished banknotes, since 1952.

RESPONSIBILITIES
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♦ Global brand positioning & strategy, including rebranding
♦ Content strategy, brand awareness cross-channel media campaigns
♦ External digital & print communications (social media, website, brochures)
♦ Internal communications including fostering employee engagement
♦ Trade shows, event organisation, creative direction & project management
♦ Collaboration with creative/media agencies & Industry associations
♦ Press relations & Industry publications, company magazine Editor in Chief
♦ Marketing & Communications team management

ACHIEVEMENTS
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♦ Developed and delivered a fully integrated marketing strategy
♦ Created the new company branding: brand essence workshops, redefined mission, vision and value proposition
♦ Led the rebranding project: creative direction, timeline, budgets and deliverables (new corporate website and image video production, sales documentation, products & premises rebranding, brand launch)
♦ Implemented a new digital strategy & launched social media campaigns
♦ Steered the organisation of the company’s the global industry event, from concept to realisation
♦ Developed Press Relations, designed company history book

SPECIALTIES
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Marketing Strategy | Rebranding | Brand Launch | Corporate Identity | Project Management | Event Management | Branding | Brand Essence | Product Positioning | Consumer Insights | Customer Personas | Brand Promise | Brand Audit | Corporate Video | Corporate Website | Content Marketing | Digital Marketing | Social Media Marketing | Creative Direction | Brainstorming | Strategy | Workshops | Animator | Speaker | Storytelling | Internal Communications | Employee Engagement | External Communications | Media Relations

Marketing & Communication Manager

Elinchrom SA

ABOUT
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Since 1962, Elinchrom has been producing the world’s most portable and durable lighting gear to offer adventurous photographers maximum freedom and control.

RESPONSIBILITIES
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♦ Global marketing content development for new and existing products.
♦ Marketing strategy for national and international markets.
♦ Brand promotion and competitive intelligence.
♦ Project management.

ACHIEVEMENTS
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♦ Led the market studies about specific existing products, customer insight studies as well as the corporate identity research project, followed by the rebranding project aimed at the brand rejuvenation. This project resulted in some important improvements on existing and new products including the development of innovative product functionalities and a new user interface. 
♦ Intensively collaborated with the R&D, Purchasing, Production and Logistics Departments for the creation of technical specifications, product development tracking and testing, and the following industrialisation processes.
♦ Led the creation of the entire marketing collaterals including brochures, catalogues, technical material, new packaging concept development, business cards etc. 
♦ Developed a database structure for direct and indirect customer feedback loops. 

SPECIALTIES
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Product Manager | Brand Manager | Marketing Consultant | Marketing Product Manager | Marketing Manager | Marketing | Product Launch | Product Innovation | Product Development | Product Management | Marketing Management | Product Strategy | Strategy | Go-to-market | Brand Strategy | Brand Identity | Corporate Identity | Marketing Strategy | Start-up Marketing | Management | Market Research | Market Analysis | Business Strategy | Business Development | Project Management

Marketing Product Manager

Sabbatical (Maternity)

On Leave

neo technologies SA

ABOUT
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Market leader in consulting and solutions for Energy and Public Sectors in Switzerland, neo technologies carries out information technology development and integration projects.

RESPONSIBILITIES
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♦ Strategic development of the Smart Grid domain within the company, including representation of the latter during sales activities (ROI calculations, presentations for customers, offer submissions, etc.)
♦ Consulting services (impact assessments, business plans, presentations) for federal, academic and industrial partners such as BFE/OFEN, EPFL, ETHZ, Swissmig or regional industrial services.

ACHIEVEMENTS
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♦ Led the development of the innovative concept for the Smart Box project: allowing smart control of connected home appliances, the box uses artificial intelligence based algorithms to reduce the electricity consumption and to optimise individual consumption profiles. These algorithms would allow to introduce incentive-based pricing algorithms in the residential electricity consumption in a smart and automated way to incentivise the intelligent electricity use.
♦ Conducted research on behalf of the Swiss Smart Grid Association to determine the foundations of the Swiss Smart Grid White Book.

SPECIALTIES
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Senior Consultant | Project Manager | Smart Grid | Project Management | Research

Senior Consultant

BKW FMB Energie AG

ABOUT
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The BKW Group is a Bern-based international energy and infrastructure company employing more than 6,000 people. Its company network and extensive expertise allow it to offer its customers a full range of overall solutions. The Group plans, builds and operates infrastructure to produce and supply energy to businesses, households and the public sector, and offers digital business models for renewable energies.

RESPONSIBILITIES
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Key role inside a cross-functional project team involving many organisational departments.
♦ Development and launch of various new products visualising residential energy consumption.
♦ Analysis and the evaluation of the Smart Metering pilot project as well as its business case.
♦ Technology watch and market studies in relation to the introduction of intelligent solutions for power grid.
♦ Development of functional and technical specifications for internet portal and interactive display for residential customers.

ACHIEVEMENTS
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♦ Developed new business models for 3 innovative products for residential electricity customers as well as related algorithms, in collaboration with Sales Department. Participated in the creation of the beta-version of the CRM & data support system with IT-department.
♦ Developed a new visual identity for the 3 new products & services, supervised the creation of on-line and printed customer communications, in collaboration with Marketing Department.
♦ Supervised customer-related market research (focus-groups). Actively participated in the organisation of customer events.


SPECIALTIES
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Business Developer | Energy | Infrastructure | Project Management | New Product Development | Technology | Market Studies | New Business Model Development

Business Developer

EPFL

ABOUT
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EPFL (Ecole Polytechnique Fédérale de Lausanne) is one of two Swiss Federal Institutes of Technology. Its location on the shores of Lake Geneva, EPFL brings together a campus of more than 10,000 people.

RESPONSIBILITIES
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Conducted PhD research activities, carried out student laboratory and practical group works on a regular basis, managed diploma and semester projects.

ACHIEVEMENTS
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♦ PhD Thesis: “Distribution Management System Including Dispersed Generation and Storage in a Liberalized Market Environment”.
Research focused on Smart Grids and on the question of financially efficient integration of new renewable energy resources into the electricity networks, in a context of the liberalisation of the electricity market. Development of an optimal management system for energy distribution networks including renewable sources and energy storage.
♦ Creation of an online monitoring software for power transformers, using artificial intelligence methods, partnering with ETHZ, BKW/FMB and ABB.

SPECIALTIES
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Research & Training Assistant | Optimal Management System Development | Energy Distribution Networks | Renewable Sources | Energy Storage | Online Monitoring Software | Artificial Intelligence | Smart Grids

Research and Training Assistant

I am a firm believer in the power of knowledge to drive innovation on the global business arena. My commitment is to equip leaders and managers with the tools and strategies needed to cultivate psychological safety, purpose, engagement, and peak organisational performance, enabling knowledge workers to unleash their full potential, creating sustainable value for their stakeholders and society as a whole.

LET'S CONNECT!
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✉ elvira.booth+linkedin@gmail.com

SPECIALTIES
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Business Strategy | Competitive Strategy | Management | Leadership | Product Launch | Product Strategy | Innovation | Go-To-Market | Business Development | Start-Up Mentoring | Brand Management | Brand Positioning | Brand Identity | Brand Launch | Marketing and Communications Strategy

Taplio

Elvira Booth, PhD, HSDP's Linkedin Analytics

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Elvira Booth, PhD, HSDP's Linkedin Analytics

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Elvira Booth, PhD, HSDP's Linkedin Analytics