Wowd

Helping innovative companies and people build their personal brands to get the visibility they deserve so they can sign on dream clients, attract VCs and drive impact. Ready to go from invisible to iconic? Send me a message!

Founder & CEO

z.trusion®

z.trusion® is a patented technology for innovative and sustainable manufacturing of 3D extruded products, developed by award-winning Swedish cleantech company Reliefed Technologies. The company is headquartered in Varberg on the Swedish west coast and collaborates with industry leaders across Europe. Curious to learn more? Visit www.ztrusion.tech

Marketing Manager

Halon

Marketing Coordinator

Drove impactful change in the world of email.

I learned so much by engaging in:
• Generation of new business opportunities via cold outreach in a highly niche tech industry
• Handling social media planning, creation creation and monitoring engagement
• Speaking at the Deliverability Summit in London 2022
• Initiating an in-house workshop series regarding social media and social selling
• Successfully launching the new Halon brand and website
• Assisting in the implementation of the digital strategy through HubSpot
• Strategically approaching our target market through Account Based Marketing (ABM)
• Coordinating events, fairs, and partner marketing activities all around the world
• Writing blogs, white papers, case studies, and more
• Producing designs in Figma, Adobe and Canva

Business Development Representative

Rookie Startups

Summer job coaching high school students in entrepreneurship.

Helped the very talented students sharpen their ideas and launch creative campaigns. 

I had the most fun being:
• Responsible for coaching a team of 30+ young entrepreneurs to run new ventures during a 1-month program
• Voted as the best coaching team from a participant survey

Start-Up Coach

W29 Showroom

Summer job as a PR agent in New York.

I had the change to represent high-end fashion clients. 

I did work for Yeoh-Lee – a zero waste, female founded, impact-driven and high-end fashion label. 

It was a dream to get to work with such impactful brands.

This summer summed up:
• Attended trade shows, representing the agency clients
• Implemented new sales within the American market
• Planned fashion events, and gained sponsors for the events

PR Agent

Nordiska Textilakademin

Went back to dig deeper into the already familiar grounds of textile and marketing.

• Event marketing and arranging large-scale university events with speakers from Tommy Hilfiger and Reebok
• Supervision in the marketing area by supervising a marketing intern

Marketing Assistant

Cult Furniture

I gave London a chance and did a year as an expat there.

I worked at Cult Furniture that sells Scandi inspired interior design. 

And I had the best colleagues in the world – they became like family.

I learned customer relationship through:
• Co-managing the showroom including merchandising and styling of products and assisting private customers and company clients in placing orders
• Running the customer service for the growing Swedish market

Assistant Showroom Manager

Almedahls AB

This experience is my first love story with marketing. 

It was the creative process that made me fall head over heels.

And the power to drive focus to impactful brands.

Later on, my love matured and I changed partner.

But you know, you'll never forget about your first love.

Forever grateful for this memory. 

I had the pleasure to manage:
• The company’s website
• PR materials created with Photoshop, InDesign, and Illustrator
• Photo sessions of beautiful textiles and curtains, together with a photographer

People buy from people. That's why personal branding works. 

I'm Elvira! 9+ years Marketer now Personal Branding agency founder.

I'm a builder. That's why I spent my career in startups.

– Generated 10,000+ followers for brands.
– Built communities of loyal, enthusiastic followers.
– Created movements to drive important topics.

In February 2024, I launched my own startup!

At Wowd, we grow your business with personal branding. 

Our mission is simple:

– Helping you with your content strategy.
– Writing your LinkedIn posts for you.
– Posting the content for you.
– Even engaging for you.

Sounds like a dream? 

Drop me a message and let's talk!

Outside of work, I'm obsessed with meditation, writing and traveling the world by train with my boyfriend.

1 post about my entrepreneurial journey gave me 7 leads and 2 clients.

Here's why "selling without selling" sells the most:

If someone truly likes you, they'll create opportunities, even without obvious synergies.

This happened to me many times. 

From people I "clicked" with, I have been contacted regarding: 

– Job offers
– Mentor requests
– Business opportunities
– Speaking engagements

A lot of amazing things from not selling at all.

This is why it is so important to show your vibe in your content.

Though it is a case study, how to post or new product announcement...

Give people reasons to "click" with you.

So that's my advice for today. Hope it helps!

Now back to work :)

#personalbranding #startupfounder #startupmarketing

Elvira Lundell

Humanized social content for innovative companies | Founder, CEO & Personal Branding Strategist at Wowd | 9+ years Marketer

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