PMI (now Growe)

- Elevated brand status to top 3 in the Indian market with strategic projects in India, Brazil, Nigeria, 
   Bangladesh, and Tanzania.
- Developed and led a high-performing creative team of 20+ professionals, ensuring top-tier marketing 
   communications.
- Optimized budget management of EUR 500k annually, enhancing production efficiency and creative 
   output.
- Revitalized influencer marketing, executing over 10 impactful campaigns that strengthened brand 
   presence.
- Fostered cross-departmental collaboration, working with Legal, Finance, Acquisition Marketing, CRM, 
   Content, and Product teams to drive brand initiatives.
- Developed and implemented localized style guides and marketing collateral, 
   which significantly enhanced global brand consistency and recognition.

Art Director

Favbet

- Spearheaded brand communications, positioning the brand to achieve top-tier consumer insights.
- Engineered a brand platform that dominated the market for the next three years.
- Translated brand elements into strategic plans and go-to-market strategies, propelling the brand to a 
   top 2 position in national rankings.
- Orchestrated efforts across multiple departments (Design, Media, Content, Product, Legal) and 
   collaborated with agencies and partners to craft seamless brand positioning, significantly enhancing 
   brand awareness and engagement with target audiences.
- Successfully negotiated and managed budgets exceeding EUR 300k, securing advantageous deals with 
   creative studios and production houses to produce impactful and locally relevant creative concepts and 
   assets. 
- Devised and executed brand promotion activities, strategic promotional plans, and calendars, 
   meticulously tracking KPIs and analysing campaign results to optimise performance.

Brand Lead

Isobar Ukraine

- Transformed creative strategy for top-tier clients like Toyota, Bayer, and Philips, driving brand 
   excellence.
- Led a high-performing team of 15 designers, motion designers, copywriters, and freelancers, igniting 
   innovation and creativity.
- Secured finalist positions for Philips and Bepanthen campaigns at the EFFIE 2018 Awards, showcasing 
   campaign success.
- Executed dynamic brand promotions, delivering persuasive client presentations and winning 
   stakeholder buy-in.
- Unified cross-departmental efforts (Creative, Media Planning, Video-Photo Production) to craft 
   seamless, high-impact campaigns, boosting brand awareness and audience engagement.

Creative Director

Room 8

Leading the team of user acquisition videos production for free-to-play mobile games. Main accounts: NEXON (Dominations), NWAY (Power Rangers). As a creative lead, and a producer I was responsible for both the profitability and conceptual part of the projects, setting the standard of the storytelling going in line with the brand. Directing the activities of subordinates to maintain the quality of the product: artists, compositing artists, VFX artists. Quality check with lead artists and PMO. Reporting to PMO and the client.

Creative Lead, Producer

ABNRMAL

Responsible for all creative operations for a specific group of accounts on Latvian and Baltic countries market.  Directing the activities of subordinates to maintain the agency’s standards of 
creative excellence, timeliness, and profitability, while achieving the clients’ goals. 

Clients: TELE 2, SWEDBANK, LULU PIZZA, HUAWEI, LATVIJAS LOTO

Associate Creative Director

Grey Latvia / Taivas Ogilvy

Responsible for creative solutions for a specific group of accounts. 
Project-based collaborations with artists, graphic designers. Mostly TV campaigns for the Latvian market. Following and keeping the agency’s standards of creative excellence, timeliness, and profitability, while achieving the clients’ goals.

Creative

Prana Creative Agency

As a creative director, I worked on such high-profile brand as national wide launch campaign for Karpatska Dzherel’na. The TV and OOH campaign. Directing the activities of subordinates to maintain the agency’s standards of creative excellence, timeliness, and profitability, while achieving the clients’ goals. 

Promoted from Creative Group Head to Creative Director during the first three months. BTL, Print, TV, OOH. I took care of such high-profile account as JTI, ACTAVIS, PEPSICO. Directing the activities of subordinates to maintain the agency’s standards of creative excellence, timeliness, and profitability, while achieving the clients’ goals. Managing the creative team of seven specialists.

COXO Digital Marketing

Creative group head for the digital marketing agency. Covered fields of conceptual copywriting, art direction, creative team leadership. A mix of media mixed activations supervision. Directing the activities of subordinates to maintain the agency’s standards of creative excellence, timeliness, and profitability, while achieving the clients’ goals. Managing the creative team of seven specialists.

Creative Group Head

BBDO Kyiv

Delivering concepts and copywriting for advertising TV, Radio, Print, OOH Digital campaigns. Presentations for the client. Reporting directly to the creative director. Main accounts: Mars, Pepsi, Schwarzkopf, etc.

Awards. Effie 2010 Gran Prix for Pepsi 'Refresh your world'.

copywriter

Leo Burnett Kiev

Copywriter

Creative director / Creative Consultant | I help igaming brands grow. Launching brands into different markets: Asia, Latin America, Africa, Europe. Developing brand and creative strategies.

Welcome to my profile. 
Here's how your business can benefit from working with me as Creative Director / Brand Director: 

* Brand strategies that cut through regulatory noise while staying creative.
* Teams transformed into high-performing units, delivering bold campaigns.
* Global expansion supported by culturally relevant growth strategies.
* Data-driven insights that optimise marketing spend and boost ROI.
* Complex projects executed flawlessly, with attention to every detail.
* Creative, marketing, and product teams aligned for unified messaging.
* Global brands adapted to local markets with precision.
* Regulatory challenges met with compliant, growth-focused solutions.
* Content that cuts through the clutter, driving engagement and results.

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