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Branding is more than a visual identity... it's how people perceive, connect with, and trust your brand. My mission is to empower businesses to amplify their brand's power through creative design and strategic insight. My design journey began with a Bachelorās in Applied Arts from Helwan University, where I majored in Graphic Design. Early in my career, I worked full-time and part-time with leading agencies, gaining invaluable experience working on projects for global companies like NestlĆ©, Pfizer, Bayer, and AstraZeneca. These opportunities sharpened my skills and deepened my understanding of brand design on a worldwide scale. In 2010, I embraced the flexibility and challenge of freelancing, broadening my expertise across diverse industries. By 2020, I expanded my focus to include brand strategy, bridging the gap between creativity and strategic thinking to build impactful brands. My commitment to growth is fueled by continuous learning, Iāve read many books on branding, strategy, and creative thinking, and share my insights through writing articles. In 2022, I earned a Level C certification as a Brand Strategist. In 2024, I further enhanced my skill set with a certification from McKinsey & Company, specializing in design thinking and problem-solving. With 20 years of experience in design and five years dedicated to strategy, I combine creative thinking with strategic precision to help brands stand out, connect authentically, and thrive in today's competitive landscape.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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